US magazine readership
I'm looking for an online list of US magazines, including indications of their readerships (age, gender, demographics, number of readers)
Would be very greatful if you could point me towards such info.
Mikael Vaede
Good Answers (3)
Lisa I
Business professional with experience managing a variety of marketing projects
Best Answers in: Public Relations (1), Professional Books and Resources (1)
As was already mentioned, Audit Bureau of Circulations (www.accessabc.com/), BPA Worldwide (http://bpaww.com/), and Verified Audit Circulation (http://www.verifiedaudit.com/) are all services that magazines subscribe to in order to prove the actual number of physical copies that are sold to newsstands, subscribers, and other sources. However, they won't necessarily give you the readership information you are asking for. (The number of copies circulated does not reflect the pass-along readership, and most audit bureaus don't make any claims as to this number unless the magazine pays for that service).
Many magazines do subscribe to special readership studies which provide the demographics and number of readers you are looking for. We subscribe to The Media Audit, which is an audience survey that can tell you readership and demographics for all types of media (consumer only, I believe) in a specific market (http://www.themediaaudit.com/). Mediamark Research Inc. also does primary research on consumer media (http://www.mediamark.com/default.aspx).
If you develop a more targeted list of magazines you are interested in based on circulation (Jackie's suggested site would be a good place to start), you may want to ask those magazines individually for their own readership studies or media kits.
Best of luck!
Well look here for a list of US magazines
http://en.wikipedia.org/wiki/List_of_United_States_magazines
And for information on their readership start here:
http://www.accessabc.com/
Audit bureau of circulations
Jackie T
Sr. Marketing Manager at Communication Management, Inc. serving clients that include Chicago Book Clinic and ODNChicago
Best Answers in: Public Relations (5), Advertising (3), Events Marketing (2), Internet Marketing (2), Business Development (2), Lead Generation (1), Corporate Governance (1), Non-profit Management (1), Small Business (1), Information Storage (1), Web Development (1)
Advertising Age has the information available here
http://adage.com/datacenter/datapopup.php?article_id=131422
The publish the list for the prior year each December - here you will find
the top 300 Magazines Ranked by estimated total advertising and circulation gross revenue in 2007
More Answers (3)
Dave M
Dave attracts more trade show attendees to your booth than any other traffic builder ★ DaveMaskin@yahoo.com LION
Best Answers in: Using LinkedIn (67), Government Policy (4), Staffing and Recruiting (4), Business Development (4), Organizational Development (4), Professional Networking (4), Customer Service (3), Education and Schools (3), Mentoring (3), Treaties, Agreements and Organizations (3), Advertising (3), Internet Marketing (3), Business Plans (3), Energy and Development (3), Business Dining and Entertainment (2), Event Marketing and Promotions (2), Conference Planning (2), Public Funding (2), Personnel Policies (2), Internationalization and Localization (2), Sales Techniques (2), Search Marketing (2), Writing and Editing (2), Project Management (2), Career Management (2), Ethics (2), Web Development (2), Facilities Management (1), Regulation and Compliance (1), Air Travel (1), Job Search (1), Financial Regulation (1), Compensation and Benefits (1), Exporting/Importing (1), Criminal Law (1), Corporate Law (1), Finance and Securities Law (1), Property Law (1), Events Marketing (1), Mobile Marketing (1), Lead Generation (1), Business Analytics (1), Change Management (1), Social Enterpreneurship (1), Inventory Management (1), Manufacturing (1), Quality Management and Standards (1), Supply Chain Management (1), Distribution (1), Professional Books and Resources (1), Communication and Public Speaking (1), Small Business (1), Green Business (1), Green Products (1), Biotech (1), E-Commerce (1)
Call Sarah Palin,... she apparently reads ALL of them...
Check out this site: http://www.newslink.org/mtopus.html. Mediabistro.com can also provide information, as well as the Audit Board of Circulations (http://www.accessabc.com). Good luck!
John M
International print and digital media revenue strategist.
Best Answers in: Direct Marketing (1), Business Development (1), Customer Relationship Management (1), Lead Generation (1), Pricing (1)
Hi Mikael,
This may help you.
http://www.srds.com/portal/main?action=LinkHit&frameset=yes&link=ips
Good luck.
Clarification added 7 months ago:
You should also check out the Business Publications Audit. Each Audited magazine on their file will detail out much of what you are looking for.
