What is the best way to educate global market on new paradigm?
What is the best way to educate global market on new paradigm? E.g. qualitative and quantitative benefits of software-as-a-service versus premise-based incumbent.
Sparkbliss (http://www.sparkbliss.com) is pioneering the "private online dating" revolution which offers social dating function with an emphasis upon privacy and control of personal information. I am considering hiring a marketing team and/or professional PR/Branding firms. All suggestions welcome. Thank you.
Answers (1)
I've tryed to offer saas in the financial market but financial corporations in Latam are so celous about keeping information safety, that I started to think that one solution is to make a partnership with some well known firm that give a security suport to your pourpose (like "safety assurance by XX"). All this if dimension of business pay for that investment.(excemples of names: Accenture, PW, Deloite, etc)
