How do I find journalists and editors in the fashion and jewellery field
I am working on a pro-bono project that aims to help young fashion and jewellery designers. A recurring problem is bad or missing communication, and I would like to build a list of journalists and editors, both online and in print, who are presumably interested in young design and young designers.
Who are they, and how do I find them? Hiring an agency or a PR professional is out of financial reach for these start-ups, so what alternatives do exist?
You could help me with names and ideas, and as well with pro-bono support if you feel like it.
Good Answers (7)
Hi Andreas
Is this question EU specific? I do have contacts in India though, if it would help you. With the growing interest in Fashion and the rising affordability amongst the people of India, this is a good market to look towards. I myself am a freelance PR professional and could help you too.
Jyotsna Angara
jyotsnaangara@gmail.com
Do you have access to the press databases such as Cision, Vocus or Media Map? Another option that I've used is to hire a college PR student at very very low cost to look around the web and build a spreadsheet for me. The only downside to this approach is that reporters/editors move around so much that keeping it update can be a problem.
Kim W
Head Maven, Writer, PR/Marketing Consultant at Large
Best Answers in: Public Relations (7), Advertising (1), Guerrilla Marketing (1), Viral Marketing (1), Business Development (1), Writing and Editing (1), Corporate Governance (1), Professional Networking (1)
Cision is an excellent start - although joining to access their online database of journalists can be expensive. It is much cheaper to buy an edition of "Bacon's Guide" to media (which is published by Cision) - in this case, you should look into purchasing the magazine edition which lists the names, address, phone number and email addresses of all editors at each magazine covering every subject known to man.
The other option, is going to your local newsstand and purchasing a copy of every magazine that would cover your topic of interest and then look at the masthead to see which journalists you need to target. A quick online search can yield a list of American consumer magazines which you can then individually research to compile the names you need. Best of luck!
I have some contacts in that area but they are all here in the U.S. I can be reached at gnfoust@solemag.com
G. Niki Foust
Hi Andreas,
The online databases are great... but expensive. Assuming you don't have any money to spend on this project but some time I would suggest making a list of your top media targets first. Visit their websites - many magazines list editor information or, at least a general number you can call to get info for the specific fashion or accessories editor you need to talk to. At the websites you might also find editorial calendars - a helpful tool when you build your pitches.
And, don't forget the trade media!
Many on-line magazines and blogs have also proven to be well worth pitching.
Best of luck!
Links:
Kelley (
Experienced Public Relations Consultant, Writer and Media Relations Expert
For a lower-cost way to build a media list, I like Bulldog Reporter. You can specify what reporters you want to add, what beats they cover, etc, and you can just build one list for a couple hundred dollars, versus subscribing to a service, which can be very expensive.
Also, in my business (which is a one-person operation) I find going to the publications' Web sites to find contact information is a big help, especially for newspapers. To find magazine editors, Mastheads.org is a fabulous resource. It's inexpensive and has all sorts of contact information for hundreds of major magazines.
Links:
Bhawna V
Design Professional, Gems & Jewellery & Fashion Products.
Best Answers in: Economics (1), Staffing and Recruiting (1), Using LinkedIn (1)
Yours best bet would be to contact fashion & jewellery insitutes and thier alumni. That way you can contact alumni to get the information you are looking for as well as details of journalists in the area of interest.Many institutes have a newsletter/ magazine, so maybe you can convince some to-be designers to work for your initiative.
