Rank The Social Media Release Top 5?
Working on the Top 5 Extra for our recommended Social Media Release Template.
Other than the obvious, what are your suggestions for the next "Top 5"?
Here are the more obvious (don't rank these):
-Headline
-News Release body
-Quotes section
-Photos/Videos
-Boilerplate
-Contact Info
PLEASE RANK THESE IN ORDER OF TOP 1-5:
(If you don't know what something is, leave it off the top 5)
-Additional Related links
-Corporate RSS Feed
-ShareThis Link
-Moderated Comments
-Link to Del.icio.us Page
-Technorati Tags
-Product Sample Request link
-Realtime updates (Twitter #hashtags)
-OPML Feed to corporate news
-Sphere It- context related web search
-Trackback and other related blogs
We'll post the result on PitchEngine: http://mediapitch.ning.com next week.
To view the Social Media Release template by Todd Defren visit the above link!
Thanks for your help!
Answers (6)
-Related Links
-Corporate RSS Feed
-Link to (dedicated) Del.icio.us Feed
I'd also consider a link to a flickr feed of tagged photos and direct links to corporate logos/images.
John M
Director of Communications, Office of the Vice President for Research at the University of Minnesota
1 -Additional Related links
-Corporate RSS Feed
-ShareThis Link
-Moderated Comments
3 -Link to Del.icio.us Page
-Technorati Tags
2 -Product Sample Request link
-Realtime updates (Twitter #hashtags)
-OPML Feed to corporate news
4 -Sphere It- context related web search
5 -Trackback and other related blogs
Monica S
Social Media Marketing & PR for Biz/Non-Profit | Freelance Writer | Webmaster
Whoa, shouldn't your template start with a segment to determine your audience (since that will determine the "social media" conversation you need for your client?) You are looking just at the tools; you need to review the strategy behind it all. Also, isn't your list missing some key social channels like virtual worlds? Sorry, I am cranky tonight.
Links:
Clarification added April 28, 2008:
In my opinion the social media "newsroom" approach as promoted by Todd Defren already has superseded the SMR template. Certainly a universal SMR template can be a guide for corporations just evolving from standard press releases (and include the elements Todd outlined on his SMR template). But here is my dilemma, prior to working on a universal release template or newsroom approach, shouldn't communicators focus on formulating a corporate plan that 1) determines what tools/channels work best for company and 2) how to cultivate a presence in those networks preferred by present/future customers? Can there be a template or checklist to do this? (And of course the virtual world I alluded to above is Second Life.)
Great question jason.
Two organizations have been leading the charge to establish a generic social media press release (SMPR) template. It's been alternatively described as a multimedia release, but it's ultimately up to the organization using the templates that will determine if the release hosts or encourages true social media discussion.
Shift Communications created a template almost two years ago: http://www.shiftcomm.com/downloads/smprtemplate.pdf
A Canadian company, Social Media Group, has staked a claim to this area of expertise and attached a "3.0" designation to its version. http://socialmediagroup.ca/wp-content/uploads/2008/01/smpr_template_digitalsnippets.pdf
And I agree completely with an earlier suggestion: the ranking of priorities and importance will depend on the audience and the message being delivered.
Nelson B
Vice President at Interchanges.com
Best Answers in: Direct Marketing (2), Internet Marketing (1), Viral Marketing (1), Blogging (1), E-Commerce (1), Web Development (1), Using LinkedIn (1)
www.inSocialMedia.com
James S. W
Online Public Relations Professional
Best Answers in: Internet Marketing (1), Non-profit Management (1)
Of course the audience should determine what tools you use, but there are certain things that I would want everyone (no matter the audience) to have access to:
1 -Additional Related links
-Corporate RSS Feed
2 -ShareThis Link
4 -Moderated Comments
3 -Link to Del.icio.us Page
-Technorati Tags
-Product Sample Request link
-Realtime updates (Twitter #hashtags)
-OPML Feed to corporate news
-Sphere It- context related web search
5 -Trackback and other related blogs
