George A
Principal Consultant at Anderson & Anderson Organizational Anger Management
I will be the subject of an article in the Los Angeles Magazine to be published in December. How can I maximize the marketing potential of this P.R.?
I am the major provider in the niche market of anger management. Anger management and executive coaching with a focus on anger is increasing in popularity. I have managed to do exceptionally well without any paid adversisement I would like to maintain my dominance of this market.
Good Answers (1)
Publicize your interview like crazy...include a link as part of your email signature...include color copies in your media/press kit or in the information you send to potential clients...link it to your web page...highlight it on your website...frame a copy and keep it in your office where potential clients can see it...
But make sure you get permission or officially purchase copies of the article, there's nothing worse than having your credibility damaged because you've improperly circulated something copyrighted.
Then forge a great professional relationship with the author, and perhaps you'll become a "go-to" expert for the magazine when they have similar articles (I think Sheri mentioned that as well).
More Answers (7)
Sherri D
Life Sciences Capital Market Insight
Best Answers in: Change Management (4), Ethics (4), Organizational Development (3), Biotech (3), Mentoring (2), Staffing and Recruiting (2), Internationalization and Localization (2), Career Management (2), Venture Capital and Private Equity (1), Government Services (1), Offshoring and Outsourcing (1), Direct Marketing (1), Business Development (1), Business Analytics (1), Futures Markets (1), Non-profit Management (1), Project Management (1)
George,
You fill a need-May I make a suggestion? Find out what the writer's, editor's, and publisher's goals are within the segment you'll be interviewed for. Who is their demographic/target audience, and what type of information delivers value to lawyers, media executives, physicians, and entrepreneurs-just taking a stab here. You could even ask LA magazine for their media kit. By being prepared to answer their questions and tell your truthful story in a way that delivers value to their market, you'll maximize your coverage. Also, you'll be remembered as a good interview/partner should another opportunity arise for this writier of for their colleague through a contact at the local yoga studio or at Skybar-or wherever people are moving&shaking in LA these days.
Cheers,
Sherri
Clarification added September 22, 2007:
George, by the looks of your profile you don't actually need any help in this department-PR. Your question did make me think though and I wanted to answer why it is people in Silicon Valley can have such productive relationships with media: It boils down to leadership.
#1) There is good communication between media, academia, and business on common goals.
#2) the publishers are good leaders(for the most part;-) or there is leadership somewhere in the organization that drives clear objectives, goals, and behaviors that make it easy and clear for a business partner or customer to identify priorities.-Great publishers? Gentry, San Jose Magazine, great leadership? San Jose Mercury News, Silicon Valley/San Jose Business Journal.
Without a clear identification of priorities to the external person/partner the methodology I described above would not work.
Cheers,
SD
Hi George,
My girlfriend was fortunate enough to have both an interview and picture in LA Magazine. We made a very good PDF of the article and sent it out to her network and bout a dozen copies. I believe it helped her get two jobs. It's interesting that people put a lot a stock in the written word. A magazine article brings with it a presumption of credibility.
Dinesh S
Capital Markets and Financial Risk Management Professional
Best Answers in: Risk Management (2), Organizational Development (1), Planning (1)
Offer a few free seats (maybe to those in need who cannot pay) to your class(es) and make sure this is mentioned in the article/interview.
Sheilah E
Owner, ★SME Management:.......... Business Management and Accounting Consultant
Best Answers in: Using LinkedIn (855), Professional Networking (37), Staffing and Recruiting (29), Accounting (20), Government Policy (18), Job Search (17), Career Management (15), Business Development (14), Ethics (14), Customer Service (12), Mentoring (12), Education and Schools (10), Computers and Software (10), Organizational Development (9), Small Business (9), Personnel Policies (8), Property Law (8), Advertising (8), Internet Marketing (8), Labor Relations (7), Non-profit Management (7), Criminal Law (6), Starting Up (6), Purchasing (5), Government Services (5), Compensation and Benefits (5), Tax Law (5), Lead Generation (5), Planning (5), Manufacturing (5), Quality Management and Standards (5), Blogging (5), Web Development (5), Corporate Law (4), Direct Marketing (4), Corporate Governance (4), Change Management (4), Communication and Public Speaking (4), Professional Organizations (4), Software Development (4), Facilities Management (3), Travel Tools (3), Freelancing and Contracting (3), Auditing (3), Venture Capital and Private Equity (3), Economics (3), Internationalization and Localization (3), Treaties, Agreements and Organizations (3), Writing and Editing (3), Market Research and Definition (3), Business Plans (3), Information Security (3), Regulation and Compliance (2), Business Dining and Entertainment (2), Resume Writing (2), International Law (2), Employment and Labor Law (2), Customer Relationship Management (2), Sales Techniques (2), Business Analytics (2), Derivatives Markets (2), Inventory Management (2), Project Management (2), Supply Chain Management (2), Individual Insurance (2), Personal Taxes (2), Personal Real Estate (2), Product Design (2), Pricing (2), Incorporation (2), E-Commerce (2), Enterprise Software (2), Computer Networking (2), Wireless (2), Air Travel (1), Certification and Licenses (1), Occupational Training (1), Conference Planning (1), Budgeting (1), Financial Regulation (1), Risk Management (1), Government Contracts (1), Exporting/Importing (1), Offshoring and Outsourcing (1), Customs, Tariffs and Taxes (1), Contracts (1), Finance and Securities Law (1), Graphic Design (1), Public Relations (1), Hedge Funds (1), Non-profit Fundraising (1), Philanthropy (1), Retirement and Estate Planning (1), Wealth Management (1), Branding (1), Positioning (1), Energy and Development (1), Biotech (1), Information Storage (1), Telecommunications (1)
Hi George,
Anger management is critical today. If there is a way to include the "prevention" of anger by counseling prior to a event try to focus on that. You may also want to run ads in the follow up issues to drive it home to corporations.
Sheilah
Anger Management is a growing field, but I amazed at how much people really don't know about how this discipline can benefit companies, families and goverment. I suggest you utilize this opportunity to highlight how anger management services have benefited others. Taking the focus off yourself and placing it on the needs of others may be a marketing paradox that yields profit.
David S
Art Director, APCO Worldwide
Best Answers in: Public Relations (2), Graphic Design (1), Small Business (1), Web Development (1)
Make sure your Brand Name (Your Self) – Is SEO Ready. And Develop an early blog relationship program.
put together a press release, get it out to a SEO company to optimize it, get it published!!
Darcy:)
dknapp@networksolutions.com
