How have you used market researcher to make decisions?
I am studying market research and this is one of our homework assignments. It would be a big help if you could jot down a quick answer!
Good Answers (2)
Charlene B.
Web Marketing Strategist | Search Marketing, Websites and More | Search by Burke, LLC
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I have used the results of market research to help a client decide how to enter the market with a new product. Without the research many thousands of dollars would have been wasted because the client would have used old media to advertise (newspaper, trade magazine, direct mail). Instead, the client used online trade magazine and blogs, email, and PPC. Targeted to the market. Why? Because the research showed that the target market is very active online. And it showed where that activity occurred. There is nothing better than knowing what your target market is doing and where they are.
When developing new business models around particular lifestyle categories, we use telephone research and focus groups to help determine the interest level for different topics we would potentially publish in our books or dvd collections. We selected a cross section of the members in our different lifestyle clubs and survey their interests. We used this for direction on topics of interest, as well as target price points. The data we gathered was used to determine the first few titles in a series of books or dvds, and we also used the information to direct our price testing. My best advice: be very careful how you ask the questions. Your results need to be objectively gathered, so be careful not to create a survey that is simply trying to get at the answer you "want".
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Diňésh R.
► WE'LL HELP YOU ◄ deliver Defects Free Software ► HELP Improve your Software Testing Productivity◄
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Greetings Kate:
Used tools - but then its my own instinct based on the data.
Regards,
-Dinesh
Karen F.
President of Paris New Media, LLC Bonjour Paris.com
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I've used market research and focus groups to help determine advertising strategy. It can be helpful and insightful. But, you can't count on it being correct all of the time.
Kenneth L.
Retired Aerospace Contracts Manager, MicroMentor Volunteer and Founder "Smalltofeds"
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Consider downloading the free article from Biz Info Library, Entitled "Gathering Market Research". It can be obtained from the second, vertical, Box Net "References" cube in the left margin of the site linked below.
Links:
Brijendra C.
Human Resources at Dodsal E & C Pte Ltd
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Yes used report from Kantar Group
Vlad Mihai P.
Marketing student, interested in marketing communications & planning, actively seeking to put my skills to good use
Hello Kate,
I have used marketing research in order to evaluate the population awareness towards various non-profit entities and projects/issues at national level (in Romania).
This helped me provide advice on how those issues/projects/organisations could be better advertised
All the best,
Mihai
Sahar A.
Diversity& Inclusion|Leadership training|Social Media Marketing|Social Media Training|Public Speaker|Culture Competence
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You cant really do any decision about a new market or a new segment marketing without having a marketing research done properly where you do a SWOT and PEST analysis initially to know if your product is viable or services are even worth promoting it
Without that research you can never go ahead with a project till you are sure it will work
Miriam H.
Chief Creative Officer, 3H Communications
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I have used market research (quantitative and qualitative)in a number of situations:
1) assessing consumers needs and behaviours within a market
2) determining the key messages for package design (pre/post)
3) assessing brand equity
4) evaluating the market viability of a product
5) assessing/understanding the competitive environment
The list can go on....
Pat M.
Sales & Marketing Executive helping businesses improve performance.
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I have used market research to identify new audiences, opportunities for products (new product development as well as existing products features/benefits), pricing decisions, channel/distribution decisions (channels, retail store locations), promotional decisions including channel selection, messaging and offers.
Best of luck with the course,
Pat
Lisa R.
Brand Strategist, Creative Problem-Solver, Speaker, Trainer, Insights
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Kate - given your profile I'm rather amazed you're asking this question.
