What would you want to read about on a Web 2.0 Marketing Blog?
I am starting to Blog at afpr.com on items such as Online / Offline Marketing, Business Development ,etc as it pertains to Consumer Software and Web 2.0 companies. What SPECIFIC items would you want to read about?
(no hidden agenda, I do not sell any advertising on the Blog)
Answers (7)
Issues, controversies, problems, how a certain strategy is better than another one in the Social Media Marketing scenario.
Tom F
VP eCommerce Marketing at Timberline Interactive
Best Answers in: Internet Marketing (1), Organizational Development (1), E-Commerce (1), Web Development (1)
Company case studies, with performance data. Anecdotal accounts of what companies and groups are doing with Web 2.0 marketing, and also real numbers like increases in traffic, members, sales conversions, sign-ups, SEO benefit. How did a particular mobile-phone campaign work, or what was the impact of advertising on a particular widget, what results did someone have advertising on FaceBook or MySpace?
Brennan W
Founder at Pandemic Labs
Best Answers in: Advertising (1), Viral Marketing (1), Change Management (1)
New trends in social media. Reviews of previous marketing efforts. Interviews with gurus that already exist. News.
I think a lot of people also have different definitions for viral marketing and social media marketing and social networks and the like. Some discussion of this is great.
Also, I'm not a fan of "Top 10" lists or "to do" lists, but people seem to flock to those posts. So basically, posts that help and share tips. For example, as people figure out secrets to Stumbleupon's algorithm, they share that with the community and people LOVE them for it.
I'd say the rule is "things that add value to the community are by far the safest bet."
Javier V
Marketing Consultant
Best Answers in: Internet Marketing (1), Business Development (1), Public Relations (1)
I will add conversations on metrics and tracking, how companies or advertiser are redefining engagement and what are the assumptions calculating ROI. In addition, I would like to see a discussion on Web 3.0 development.
I would like to read on the underlying conflict between "top down" "1 to many" classic marketing strategies and "user centric" "many to many" web 2.0 realm.
Basically web 2.0 empowers the individual with more freedom while classic marketing strategies yearn for control over the masses.
Also there are many sectors not yet touched by the web 2.0 revolution (food for instance is still very much controlled at the supermarket level)
Best of luck with your blog.
Successful intiatives with details on measuring criteria as well and lessons learned from those marketing campaigns that failed.
New website and social media.
Company case studies, with performance data, for knowing how a company can use successfully the web 2.0 for business.
Conversation about trends.
