In 2007, what companies or organizations showed that they are truly listening to consumers? Please give examples.
Good Answers (4)
Jeff H.
Alchemist of Images + Words + Ideas, Designer, Owner of Hester Designs, Inc.
Auto Craft who make products for Fallbrook/NuVinci has Listen to the Customer meetings every week. They keep a continual living document going for every client contact regarding their products. Because they develop cutting edge technology that will be used daily on a global scale, they like to keep close tabs on products and customers.
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Discount Dance Supply sells dancewear for children, teens and adults through online sales and print catalogs. This year, the company held a model search and selected 10 finalists. The finalists, dancers in their early teens to twenties, were featured on their website. They then emailed all catalog subscribers to vote for their favorite model to represent the catalog and its dancewear in 2008. This company competes with other discount dancewear companies selling the same brands and items. The consumer-chosen model is a great marketing approach that more deeply connects consumers to Discount Dance Supply and gives them another reason to check out their products in 2008.
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Jonah H.
Chief Consumer Coach (CCC) at EXIT3A.com
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Sprint nixed a thousand or so annoying customers. A bold move such as this deserves a round of applause. (SFX: APPLAUSE). I suppose that Sprint must have been truly listening to these OCD pests to discern that they were, indeed, pests.
Hamish T.
Global Strategic Business Development
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Procter & Gamble
They continue to grow year on year by launching products that their consumers want to buy - the parallel mantras instilled by AG Lafley of "The Consumer is Boss" and "Winning the Moments of Truth" are brilliantly simple in their succintness and simply brilliant in terms of execution.
Great consumer listeners and consequently great consumer products.
