With the recent announcement from Facebook about changes to the site, will this directly or indirectly affect brands who advertise on it?
Will brands benefit from the Timeline and its ability to 'tell a story'?
Good Answers (1)
Apryl P.
Social Media Strategist | Content Marketing Expert & Coach | Speaker & Trainer
Best Answers in: Internet Marketing (4), Viral Marketing (1), Business Development (1), Public Relations (1), Blogging (1)
So far, from the data analysis people I've spoken to who work with Facebook ads, the changes have had a positive effect on click-throughs...maybe because the right-side panel changes are forcing folks to look over there? Not sure yet.
It will take time to find out what effect the Timeline changes will have, but I can't imagine that it will be a bad thing for advertising brands. In fact, it should help to counter the "ad fatigue" that many have seen creeping into the space in recent months.
What used to be a more level playing field in the beginning has been shifting. Bigger brands that have the cash to dump into massive ad campaigns are squeezing out the little guys.
It will be interesting to see how things settle once the new Timeline rolls out.
More Answers (8)
Dave M.
Professional trade show booth traffic builder and party entertainer. Corporate and private sector events.
Best Answers in: Using LinkedIn (659), Customer Service (34), Business Development (23), Advertising (18), Professional Networking (16), Education and Schools (15), Staffing and Recruiting (15), Government Policy (14), Internet Marketing (13), Career Management (13), Web Development (13), Organizational Development (12), Small Business (12), Job Search (11), Starting Up (11), Event Marketing and Promotions (10), Public Relations (9), Sales Techniques (8), Energy and Development (8), Computers and Software (8), Personnel Policies (7), Health Care (7), Work-life Balance (7), Manufacturing (7), Business Plans (7), Mentoring (6), Intellectual Property (6), Lead Generation (6), Business Analytics (6), Regulation and Compliance (5), Writing and Editing (5), Corporate Governance (5), Change Management (5), Supply Chain Management (5), Ethics (5), Wireless (5), Car and Train Travel (4), Occupational Training (4), Accounting (4), Compensation and Benefits (4), Criminal Law (4), Direct Marketing (4), Project Management (4), Market Research and Definition (4), Blogging (4), Enterprise Software (4), Databases (4), Telecommunications (4), Facilities Management (3), Purchasing (3), Freelancing and Contracting (3), Conference Planning (3), Financial Regulation (3), Public Health and Safety (3), Internationalization and Localization (3), Treaties, Agreements and Organizations (3), Events Marketing (3), Graphic Design (3), Mobile Marketing (3), Search Marketing (3), Philanthropy (3), Social Enterpreneurship (3), Quality Management and Standards (3), Positioning (3), Professional Organizations (3), Green Business (3), Green Products (3), E-Commerce (3), Software Development (3), Air Travel (2), Business Dining and Entertainment (2), Public Funding (2), Mergers and Acquisitions (2), Health Administration (2), Offshoring and Outsourcing (2), Property Law (2), Customer Relationship Management (2), Commodity Markets (2), Nonprofit Fundraising (2), Inventory Management (2), Personal Investing (2), Personal Real Estate (2), Pricing (2), Professional Books and Resources (2), Communication and Public Speaking (2), Biotech (2), Information Security (2), Information Storage (2), Business Insurance (1), Commercial Real Estate (1), Hotels (1), Certification and Licenses (1), Conference Venues (1), Auditing (1), Foreign Investment (1), Venture Capital and Private Equity (1), Economics (1), Risk Management (1), Government Contracts (1), Government Services (1), Environmental Health (1), Exporting/Importing (1), Corporate Law (1), Finance and Securities Law (1), Viral Marketing (1), Labor Relations (1), Planning (1), Futures Markets (1), Packaging and Labeling (1), Individual Insurance (1), Wealth Management (1), Branding (1), Distribution (1), Engineering (1), Franchising (1)
Many folks I speak with don't like the new changes and will be leaving Facebook... Most likely, this may make Facebook sit up and actually start listening to the very individuals who made the company a success in the first place...
Change, for change sake is never a good option...
Yahoo mail's recent so called upgrade is a prime example of fixing something that didn't need to be fixed...
Ramesh K.
CTO & Human Search Engine
Best Answers in: Using LinkedIn (119), Education and Schools (26), Computers and Software (17), Software Development (16), Business Development (14), Enterprise Software (13), Web Development (13), Customer Service (11), Government Policy (11), Internet Marketing (8), Starting Up (8), Energy and Development (8), Certification and Licenses (7), Internationalization and Localization (7), Manufacturing (7), Career Management (7), E-Commerce (7), Regulation and Compliance (6), Sales Techniques (6), Planning (6), Project Management (6), Communication and Public Speaking (6), Small Business (6), Job Search (5), Staffing and Recruiting (5), Public Relations (5), Corporate Governance (5), Organizational Development (5), Professional Networking (5), Blogging (5), Databases (5), Wireless (5), Mentoring (4), Accounting (4), Financial Regulation (4), Compensation and Benefits (4), Advertising (4), Search Marketing (4), Business Analytics (4), Quality Management and Standards (4), Supply Chain Management (4), Business Plans (4), Computer Networking (4), Air Travel (3), Occupational Training (3), Venture Capital and Private Equity (3), Personnel Policies (3), Exporting/Importing (3), Change Management (3), Philanthropy (3), Social Enterpreneurship (3), Personal Investing (3), Engineering (3), Professional Books and Resources (3), Ethics (3), Information Security (3), Telecommunications (3), Purchasing (2), Economics (2), Mergers and Acquisitions (2), Government Contracts (2), Health Administration (2), Health Care (2), International Law (2), Offshoring and Outsourcing (2), Treaties, Agreements and Organizations (2), Employment and Labor Law (2), Graphic Design (2), Mobile Marketing (2), Customer Relationship Management (2), Commodity Markets (2), Nonprofit Fundraising (2), Distribution (2), Market Research and Definition (2), Product Design (2), Pricing (2), Green Business (2), Biotech (2), Facilities Management (1), Car and Train Travel (1), Business Dining and Entertainment (1), Hotels (1), Travel Tools (1), Freelancing and Contracting (1), Event Marketing and Promotions (1), Conference Planning (1), Government Services (1), Environmental Health (1), Public Health and Safety (1), Customs, Tariffs and Taxes (1), Criminal Law (1), Antitrust Law (1), Contracts (1), Corporate Law (1), Intellectual Property (1), Tax Law (1), Lead Generation (1), Equity Markets (1), Option Markets (1), Inventory Management (1), Retirement and Estate Planning (1), Wealth Management (1), Franchising (1), Information Storage (1)
Facebook has managed a great lead over all Social networking sites. Hence, the changes if any will not really matter. People will get used to it.
If the current feature is not suiting you directly, you find a way out as you are sure to reach a large client base on FB.
Ramesh
humansearchengine.in
Sahar A.
Diversity& Inclusion|Leadership training|Social Media Marketing|Social Media Training|Public Speaker|Culture Competence
Best Answers in: Using LinkedIn (884), Business Development (26), Professional Networking (23), Career Management (22), Job Search (14), Event Marketing and Promotions (14), Staffing and Recruiting (14), Education and Schools (13), Internet Marketing (11), Communication and Public Speaking (11), Organizational Development (10), Small Business (10), Public Relations (9), Advertising (8), Ethics (8), Mentoring (7), Planning (6), Starting Up (6), Blogging (6), Hotels (5), Travel Tools (5), Personnel Policies (5), Sales Techniques (5), Business Dining and Entertainment (4), Writing and Editing (4), Professional Organizations (4), Wireless (4), Certification and Licenses (3), Freelancing and Contracting (3), Occupational Training (3), Conference Planning (3), Exporting/Importing (3), Internationalization and Localization (3), Events Marketing (3), Viral Marketing (3), Search Marketing (3), Change Management (3), Professional Books and Resources (3), Computer Networking (3), Web Development (3), Air Travel (2), Resume Writing (2), Economics (2), Government Policy (2), Work-life Balance (2), Direct Marketing (2), Guerrilla Marketing (2), Lead Generation (2), Business Analytics (2), Social Enterpreneurship (2), Supply Chain Management (2), E-Commerce (2), Telecommunications (2), Customer Service (1), Car and Train Travel (1), Conference Venues (1), Risk Management (1), Health Care (1), Public Health and Safety (1), International Law (1), Offshoring and Outsourcing (1), Criminal Law (1), Contracts (1), Employment and Labor Law (1), Corporate Governance (1), Nonprofit Fundraising (1), Nonprofit Management (1), Philanthropy (1), Project Management (1), Wealth Management (1), Market Research and Definition (1), Interface Design (1), Positioning (1), Green Business (1), Energy and Development (1), Green Products (1), Information Security (1)
72% of FB users hate the new changes but does it matter to FB of course not what they are after and why they did the changes to match Goggle+ that is a real threat to FB for the 1st time and they didnt see it coming especially that it is now open to everyone on the net
So far on G+ no businesses can have profiles they have to be all personal but they are working on that side then FB will really have to listen to their members
Now that businesses will have alternatives if FB doesnt listen they will join Myspace in few years no one is too big to fall few years ago everyone thought that Myspace is undefeatable but look what happened social media are made by the people for the people and it is the people that can bring them down
Tim T.
Senior Sales Representative
Best Answers in: Using LinkedIn (29), Wireless (5), Work-life Balance (4), Public Relations (3), Organizational Development (3), Career Management (2), Customer Service (1), Air Travel (1), Education and Schools (1), Occupational Training (1), Economics (1), Government Policy (1), Compensation and Benefits (1), Staffing and Recruiting (1), Health Administration (1), Public Health and Safety (1), Treaties, Agreements and Organizations (1), Sales Techniques (1), Change Management (1), Planning (1), Philanthropy (1), Project Management (1), Wealth Management (1), Professional Networking (1), Computers and Software (1), Computer Networking (1), Telecommunications (1)
this is the break G+ was hoping for
Mahesh D. suggests these experts on this topic:
It will affect B2B brands. The change helps define the value-added of Google+ for early adopters. It's an ideal B2B environment that allows you to interacting more fully,deeply with your Twitter buds.
For consumer brands, it once again invites Facebook followers to set customize settings. The result could be more filtering, less viewing, and traffic.
Wallace J.
Multimedia Producer, i3D Programmer, Acrobat 3D PDF, Android App, Virtual World & iTV Design, Kindle, Nook & Sony eBooks
Best Answers in: Using LinkedIn (139), Computers and Software (32), Web Development (24), Business Development (22), Government Policy (20), Internet Marketing (18), Software Development (18), Work-life Balance (17), Staffing and Recruiting (15), Career Management (14), Education and Schools (13), Small Business (12), Graphic Design (11), Job Search (10), Advertising (10), Starting Up (10), Wireless (10), Search Marketing (9), Change Management (9), Branding (9), Ethics (9), Travel Tools (8), Economics (8), Public Relations (8), Organizational Development (8), Manufacturing (8), Professional Networking (8), Energy and Development (8), Enterprise Software (8), Mentoring (7), Health Care (7), Business Analytics (7), Quality Management and Standards (7), Market Research and Definition (7), Blogging (7), Telecommunications (7), Internationalization and Localization (6), Mobile Marketing (6), Sales Techniques (6), Product Design (6), Customer Service (5), Occupational Training (5), Employment and Labor Law (5), Events Marketing (5), Writing and Editing (5), Planning (5), Communication and Public Speaking (5), E-Commerce (5), Freelancing and Contracting (4), Venture Capital and Private Equity (4), Government Services (4), Environmental Health (4), Direct Marketing (4), Viral Marketing (4), Supply Chain Management (4), Distribution (4), Professional Books and Resources (4), Business Plans (4), Computer Networking (4), Business Dining and Entertainment (3), Hotels (3), Event Marketing and Promotions (3), Conference Planning (3), Conference Venues (3), Customer Relationship Management (3), Lead Generation (3), Social Enterpreneurship (3), Project Management (3), Engineering (3), Green Products (3), Biotech (3), Databases (3), Information Security (3), Purchasing (2), Air Travel (2), Accounting (2), Financial Regulation (2), Personnel Policies (2), Public Health and Safety (2), Exporting/Importing (2), Offshoring and Outsourcing (2), Criminal Law (2), Contracts (2), Corporate Governance (2), Currency Markets (2), Personal Debt Management (2), Wealth Management (2), Green Business (2), Business Insurance (1), Commercial Real Estate (1), Facilities Management (1), Regulation and Compliance (1), Car and Train Travel (1), Certification and Licenses (1), Resume Writing (1), Budgeting (1), Corporate Debt (1), Foreign Investment (1), Corporate Taxes (1), Risk Management (1), Compensation and Benefits (1), International Law (1), Treaties, Agreements and Organizations (1), Finance and Securities Law (1), Intellectual Property (1), Guerrilla Marketing (1), Commodity Markets (1), Equity Markets (1), Nonprofit Fundraising (1), Nonprofit Management (1), Inventory Management (1), Personal Investing (1), Personal Real Estate (1), Franchising (1)
Yeah, people are going to be leaving Facebook. Give me a distinct break. No Change.
I think Timeline is great for brands but poor for users. Who wants to see everything people do online? It dilutes the value of Facebook. I've put my rant in my blog for you to read here - http://peterscobie.com/2011/09/29/is-facebook-timeline-doomed/
