Can you please recommend a very good course in Search Engine Optimization (SEO) and Video SEO?
Answers (12)
Kevin O.
Owner at The Offline Assistant
Best Answers in: Internet Marketing (5), Starting Up (2), E-Commerce (2), Direct Marketing (1), Search Marketing (1), Writing and Editing (1), Using LinkedIn (1)
Hi Ralph,
I can recommend an article found in Insight Online's group forum.
It talks about the "long tail" of search and the use of KEI. There are two good examples referenced too. It's in the web resources.
Kevin.
Links:
Brad S.
Writer/Editor; Writing Coach; Publishing Consultant--see www.bradanddeb.com
Best Answers in: Writing and Editing (1)
Hi Ralph,
Here are some ideas to get you started.
Visit WebProNews.com--covers a variety of e-commerce topics including SEO, SEM, Affiliate marketing and ebusiness site design/development.
Orange Soda, a company specializing in SEO may have a course you can take. They also recommend the following blogs:
Searchengineland.com – Only a few years old, but possibly the strongest search news source.
Seobook.com.
Seomoz.org – Trendy, but worthwhile.
Searchenginejournal.com – Oldie, but goodie.
Searchengineguide.com – Oldie, but goodie.
Bruceclay.com/blog – Very up-to-date. Real-time blogging during major search conferences.
A company called TubeMogul http://www.tubemogul.com/ has a great free tool that helps you upload your video to multiple sites which should really help with SEO. Also check YouTube's community help forums.
Some of this information appears in my forthcoming book Amazon TopSeller Secrets. I hope you found it helpful, and good luck!
Brad
Links:
Clarification added August 18, 2008:
Using the best keywords and tags when filling our forms as you upload new videos to YouTube is very important. So is using the other tricks of the trade such as approaching bloggers who may be interested in your video and asking them to embed it (be careful not to be too pushy). eMail blasts mentioning your new videos also help.
market motive does workshops in conjunction with SES and self-paced courses:
http://www.marketmotive.com/search-marketing-certification.php
Dyanna L.
Professional Web Writer
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Cricket Walker offers a great free class via email that is open to anyone who is NOT an SEO professional.
More info at her website, below.
Links:
Kent L.
President & Founder of Anvil & Formic Media - SEM & social media marketing agencies
Best Answers in: Search Marketing (17), Internet Marketing (13), Public Relations (5), Advertising (2), Offshoring and Outsourcing (1), Direct Marketing (1), Guerrilla Marketing (1), Viral Marketing (1), Business Analytics (1), Career Management (1), Web Development (1)
I'm surprised nobody has mentioned the big guns of SEO training:
SEMPO Institute
Search Engine Academy
SEO College
The DMA
Bruce Clay
You may also want to check your local community colleges and universities, as I teach an SEM workshop at Portland State University 2x annually, and I'm probably not the only one out there. Good luck.
Links:
Mike V.
CMO @ HubSpot
Best Answers in: Search Marketing (5), Internet Marketing (2), Guerrilla Marketing (1), Public Relations (1), Writing and Editing (1), Career Management (1), Web Development (1)
We offer a whole set of FREE webinars at HubSpot that lots of peopel seem to like:
- SEO 101
- SEO for Press Releases
- Social Media 101
- PR in a Social Media World
- Blogging for Business
Links:
Ralph,
I have attended Bruce Clay training course and it is excellent. Well worth it.
seomoz.com is good place to start reading and they do have trainings once in a while but they are infrequent.
Good luck in your search,
Megan
www.WEcanMAKEyourPHONEring.com
Schneider M.
Senior Vice President, Director Digital Incubator at Allen & Gerritsen
Best Answers in: Using LinkedIn (2)
Schneider M. suggests this expert on this topic:
I had a great experience with Jill Whalen's class. She runs a group call High Rankings.
Jared T.
Business Management & Product Development
Best Answers in: Internet Marketing (2), E-Commerce (1)
I second Ralph's recommendation of SEOBook.com.
Links:
Damian P.
Chief Internet Marketing Strategist focused on SEO, SEM, Social Media, & Online Traffic Conversion
Best Answers in: Search Marketing (1)
Ralph,
There are so many courses and resources available you may find it a little intimidating at first.
Start with a Google search with variations of "seo, sem, seo training, free seo courses, etc..." and even consider checking out the SEO for Dummies book to get a basic understanding of what aspects of seo you want to learn about.
Another inexpensive resource shortcut is to do an advanced search on Google filtering your results to look for PDFs, PowerPoint Presentations, and other documents related to SEO, SEM, and other aspects of Search Marketing. You will be amazed as to how much information is out there.
Some other resources to get you started:
forums.seochat.com
SEOBook.com
seomoz.org
searchengineworld.com
SearchEngineLand.com
searchmarketingexpo.com
pubcon.com
searchenginestrategies.com
stompernet.com
Good luck!
Hi Ralph
My method: I train myself over and over again by reading books.
For instance Mike Moran's Search Engine Marketing Inc. is a nice one to read. Check this one on Amazon and search for related books via this option in Amazon: (SEO an hour a day, get to the top on google, ...)
These "courses" take a little time (if you are blessed with a good reading pace) and moreover are budget friendly.
