Psycho- demographics? Does anyone know who does this?
Answers (10)
Darrell Z. D.
Certified High Performance Résumé Writer ♦ Copywriter ♦ Sales, Advertising, SEO & Marketing Writer with ★★★★★ Reviews
Best Answers in: Resume Writing (59), Job Search (36), Using LinkedIn (33), Staffing and Recruiting (29), Career Management (11), Writing and Editing (5), Business Development (4), Personal Investing (4), Small Business (4), Education and Schools (3), Health Care (3), Equity Markets (3), Certification and Licenses (2), Professional Books and Resources (2), Professional Networking (2), Starting Up (2), Purchasing (1), Freelancing and Contracting (1), Budgeting (1), Economics (1), Risk Management (1), Government Policy (1), Treaties, Agreements and Organizations (1), Employment and Labor Law (1), Property Law (1), Direct Marketing (1), Internet Marketing (1), Customer Relationship Management (1), Lead Generation (1), Search Marketing (1), Quality Management and Standards (1), Personal Debt Management (1), Communication and Public Speaking (1), Professional Organizations (1), Blogging (1), Information Storage (1), Telecommunications (1), Wireless (1)
I suggest you check on this with Sahar Andrade. She's a Social Media Marketing Expert par excellence. I think this might be a marketing research category they use for targeting purposes. Just click on her name below in blue to visit her LI profile. 8v)
I'm going to have to research this term on Google know... 8v)
Darrell Z. D. also suggests this expert on this topic:
Imad Melhem Z.
Senior mechanical engineer at GHD Global Pty Ltd
Best Answers in: Work-life Balance (1)
psycho-demographic segmentation attempts to answer the "why's" regarding "consumer's purchasing behaviour".
specialist consultant companies that can study for you the market in a society for a product, based on people income , occupation , location, behavior , customs , etc...
Lisa C.
Senior Director, Strategy, at Targetbase
Best Answers in: Writing and Editing (1), Web Development (1)
Experian Simmons Consumer Research is the major provider of consumer intelligence being used by marketers today, I'd say. They also produce the Mosaic lifestyle segmentation system, which is primarily geodemographic but also tries to make some psychographic statements. (I think that goes a bit too far, though.) They would be a good place to start.
Links:
Sahar A.
Diversity& Inclusion|Leadership training|Social Media Marketing|Social Media Training|Public Speaker|Culture Competence
Best Answers in: Using LinkedIn (884), Business Development (26), Professional Networking (23), Career Management (22), Job Search (14), Event Marketing and Promotions (14), Staffing and Recruiting (14), Education and Schools (13), Internet Marketing (11), Communication and Public Speaking (11), Organizational Development (10), Small Business (10), Public Relations (9), Advertising (8), Ethics (8), Mentoring (7), Planning (6), Starting Up (6), Blogging (6), Hotels (5), Travel Tools (5), Personnel Policies (5), Sales Techniques (5), Business Dining and Entertainment (4), Writing and Editing (4), Professional Organizations (4), Wireless (4), Certification and Licenses (3), Freelancing and Contracting (3), Occupational Training (3), Conference Planning (3), Exporting/Importing (3), Internationalization and Localization (3), Events Marketing (3), Viral Marketing (3), Search Marketing (3), Change Management (3), Professional Books and Resources (3), Computer Networking (3), Web Development (3), Air Travel (2), Resume Writing (2), Economics (2), Government Policy (2), Work-life Balance (2), Direct Marketing (2), Guerrilla Marketing (2), Lead Generation (2), Business Analytics (2), Social Enterpreneurship (2), Supply Chain Management (2), E-Commerce (2), Telecommunications (2), Customer Service (1), Car and Train Travel (1), Conference Venues (1), Risk Management (1), Health Care (1), Public Health and Safety (1), International Law (1), Offshoring and Outsourcing (1), Criminal Law (1), Contracts (1), Employment and Labor Law (1), Corporate Governance (1), Nonprofit Fundraising (1), Nonprofit Management (1), Philanthropy (1), Project Management (1), Wealth Management (1), Market Research and Definition (1), Interface Design (1), Positioning (1), Green Business (1), Energy and Development (1), Green Products (1), Information Security (1)
Marketing talks to the emotions of people that changes the wants of people ti needs knowing how to talk or touch or relate to their feelings it is our feelings as people that push us to buy things especially if they fit into their culture that influences their behaviors, wants and needs
Psychographics identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior, lifestyle- interests, hobbies, activities, interests, opinions, values, media preferences. Everyone has two lifestyles, the one they are in now, and the one they desire to be in, which is usually better than the current one.
When we market a product or services we talk to the image or the impression that people want to portray when they associate themselves with those products or services
It is an audience analysis on the basis of psychological factors such as lifestyles, values, and interests and how they affect purchase behavior.
That is psychgraphics in a simple nutshell way, demographics are whatever physical characteristics that represent a person like race, gender, age, color, ability/ disability. religion etc...
For example marketing to men is different than marketing to women and to Gen Y is different than Baby Boomers
You use demographics to define your target market segments. A segment is target market of prospects and customers with common needs, wants and preferences who reference each other when making buying decisions.
When you apply SM it becomes crucial to define your segment market divided into demographics and as their psychological needs as you get to the nitty gritty of connecting with your proper audience based on their personna that includes defining their emotion, age, title, gender wtc...
Hope that helps
David M.
Digital marketing specialist who enhances revenue...
Best Answers in: Using LinkedIn (47), Staffing and Recruiting (7), Customer Service (3), Job Search (3), Career Management (3), Professional Networking (3), Mentoring (2), Government Services (2), Health Care (2), Work-life Balance (2), Advertising (2), Public Relations (2), Market Research and Definition (2), Air Travel (1), Education and Schools (1), Event Marketing and Promotions (1), Economics (1), Internationalization and Localization (1), Viral Marketing (1), Business Development (1), Mobile Marketing (1), Organizational Development (1), Packaging and Labeling (1)
Nielsen. It is quite valuable.
Brijendra C.
Human Resources at Dodsal E & C Pte Ltd
Best Answers in: Using LinkedIn (230), Customer Service (11), Staffing and Recruiting (10), Organizational Development (9), Computers and Software (6), Web Development (6), Compensation and Benefits (5), Business Development (5), Project Management (5), Enterprise Software (5), Education and Schools (4), Accounting (4), Government Policy (4), Personnel Policies (4), Health Care (4), Wireless (4), Purchasing (3), Certification and Licenses (3), Occupational Training (3), Offshoring and Outsourcing (3), Advertising (3), Public Relations (3), Change Management (3), Currency Markets (3), Market Research and Definition (3), Engineering (3), Small Business (3), Starting Up (3), Energy and Development (3), Blogging (3), Computer Networking (3), Databases (3), Software Development (3), Commercial Real Estate (2), Regulation and Compliance (2), Travel Tools (2), Job Search (2), Budgeting (2), Economics (2), Government Contracts (2), Customs, Tariffs and Taxes (2), Internet Marketing (2), Customer Relationship Management (2), Lead Generation (2), Search Marketing (2), Writing and Editing (2), Business Analytics (2), Planning (2), Nonprofit Fundraising (2), Social Enterpreneurship (2), Product Design (2), Positioning (2), Professional Books and Resources (2), Career Management (2), Incorporation (2), Green Products (2), E-Commerce (2), Business Insurance (1), Facilities Management (1), Air Travel (1), Car and Train Travel (1), Hotels (1), Freelancing and Contracting (1), Resume Writing (1), Event Marketing and Promotions (1), Conference Planning (1), Conference Venues (1), Auditing (1), Corporate Debt (1), Foreign Investment (1), IPO (1), Public Funding (1), Venture Capital and Private Equity (1), Financial Regulation (1), Health Administration (1), Environmental Health (1), Public Health and Safety (1), Exporting/Importing (1), International Law (1), Internationalization and Localization (1), Treaties, Agreements and Organizations (1), Criminal Law (1), Antitrust Law (1), Contracts (1), Corporate Law (1), Intellectual Property (1), Employment and Labor Law (1), Direct Marketing (1), Guerrilla Marketing (1), Viral Marketing (1), Graphic Design (1), Mobile Marketing (1), Sales Techniques (1), Corporate Governance (1), Bond Markets (1), Commodity Markets (1), Derivatives Markets (1), Equity Markets (1), Futures Markets (1), Hedge Funds (1), Option Markets (1), Nonprofit Management (1), Philanthropy (1), Inventory Management (1), Manufacturing (1), Packaging and Labeling (1), Quality Management and Standards (1), Supply Chain Management (1), Individual Insurance (1), Personal Taxes (1), Personal Debt Management (1), Personal Investing (1), Retirement and Estate Planning (1), Personal Real Estate (1), Wealth Management (1), Branding (1), Distribution (1), Industrial Design (1), Interface Design (1), Pricing (1), Communication and Public Speaking (1), Professional Organizations (1), Professional Networking (1), Business Plans (1), Franchising (1), Green Business (1), Biotech (1), Information Security (1), Information Storage (1), Telecommunications (1)
We take the Pschyco parameters and then we lay it across the Demographics
Experian is a solid vendor that can help you segment current or prospective customers using demo- and psychographics. PRIZM, from Claritas, is a helpful tool for many people, especially when one struggles with where to find the places where a certain consumer segment are concentrated. KBM Group also has a wonderful set of tools and technology that can help you better understand and segment current or prospective clients, to include helping you build predictive models based on surprisingly rich public data sets.
That said, you can't get any better than MRI's Survey of the American Consumer. Most segmentation tools, including PRIZM, heavily rely on the insights collected by MRI. The Survey provides a detailed view of the 226 million adult consumers in the U.S. – their media choices, demographics, lifestyles and attitudes, and usage of almost 6,000 products in 550 categories.
If you can afford the data, or can afford to partner with a vendor with access to the data, do it. You'll thank me once you come to appreciate all the cool ways you can slice and dice that information, often with remarkable statistical significance.
Andrew Shea
Senior Director of Marketing
Essence Healthcare and its affiliates
St. Louis, MO
Links:
Wallace J.
Multimedia Producer, i3D Programmer, Acrobat 3D PDF, Android App, Virtual World & iTV Design, Kindle, Nook & Sony eBooks
Best Answers in: Using LinkedIn (139), Computers and Software (32), Web Development (24), Business Development (22), Government Policy (20), Internet Marketing (18), Software Development (18), Work-life Balance (17), Staffing and Recruiting (15), Career Management (14), Education and Schools (13), Small Business (12), Graphic Design (11), Job Search (10), Advertising (10), Starting Up (10), Wireless (10), Search Marketing (9), Change Management (9), Branding (9), Ethics (9), Travel Tools (8), Economics (8), Public Relations (8), Organizational Development (8), Manufacturing (8), Professional Networking (8), Energy and Development (8), Enterprise Software (8), Mentoring (7), Health Care (7), Business Analytics (7), Quality Management and Standards (7), Market Research and Definition (7), Blogging (7), Telecommunications (7), Internationalization and Localization (6), Mobile Marketing (6), Sales Techniques (6), Product Design (6), Customer Service (5), Occupational Training (5), Employment and Labor Law (5), Events Marketing (5), Writing and Editing (5), Planning (5), Communication and Public Speaking (5), E-Commerce (5), Freelancing and Contracting (4), Venture Capital and Private Equity (4), Government Services (4), Environmental Health (4), Direct Marketing (4), Viral Marketing (4), Supply Chain Management (4), Distribution (4), Professional Books and Resources (4), Business Plans (4), Computer Networking (4), Business Dining and Entertainment (3), Hotels (3), Event Marketing and Promotions (3), Conference Planning (3), Conference Venues (3), Customer Relationship Management (3), Lead Generation (3), Social Enterpreneurship (3), Project Management (3), Engineering (3), Green Products (3), Biotech (3), Databases (3), Information Security (3), Purchasing (2), Air Travel (2), Accounting (2), Financial Regulation (2), Personnel Policies (2), Public Health and Safety (2), Exporting/Importing (2), Offshoring and Outsourcing (2), Criminal Law (2), Contracts (2), Corporate Governance (2), Currency Markets (2), Personal Debt Management (2), Wealth Management (2), Green Business (2), Business Insurance (1), Commercial Real Estate (1), Facilities Management (1), Regulation and Compliance (1), Car and Train Travel (1), Certification and Licenses (1), Resume Writing (1), Budgeting (1), Corporate Debt (1), Foreign Investment (1), Corporate Taxes (1), Risk Management (1), Compensation and Benefits (1), International Law (1), Treaties, Agreements and Organizations (1), Finance and Securities Law (1), Intellectual Property (1), Guerrilla Marketing (1), Commodity Markets (1), Equity Markets (1), Nonprofit Fundraising (1), Nonprofit Management (1), Inventory Management (1), Personal Investing (1), Personal Real Estate (1), Franchising (1)
Ask Expert George Anderson
Wallace J. also suggests this expert on this topic:
Hello Peggy McKee,
Psychographic data, which is the proper term for that data, is available through a campany called Scarborough Research. I have provided you with a link to their website.
I hope this was helpful to you.
Marty
Links:
Donna K.
Founder/CEO, The Donna Krech Companies
Best Answers in: Internet Marketing (4), Small Business (4), Blogging (2), Using LinkedIn (2), Direct Marketing (1), Viral Marketing (1), Starting Up (1)
I think Sean D'Souza is the best for this.. and he has his own blog which is EXCEPTIONAL! It's called Psychotactics.
