Abe K
CEO, Verasoni Worldwide, A Marketing & PR Firm, Adjunct Professor of Marketing & PR, Seton Hall University
Successful Email Campaigns?
Can anyone give me an example or share with me an experience of successful email marketing campaigns for previously un-recognized product or service - (meaning the consumer / target audience had no prior knowledge of this product or service). What were the results? How long was the campaign? How did you target your audience? Why was it successful?
Thanks.
Abe
Answers (3)
Sorry, I don't have any experience with this, other than with what I receive in my E-Mail. Because of the threat of viruses, if I don't know the person sending the mail, I mark it as spam, deleted, never opened and never to be read, the same thing goes for chain mail, except I just delete it and I don't block the sender. So my suggestion would be (Grass Roots), instead of word of mouth, word of E-Mail. Personal E-Mails from freinds and family have a much better chance of being read.
Mario P
Marketing strategist and creative writer for hire
Best Answers in: Advertising (1), Internet Marketing (1), Business Plans (1)
For one client (a musician) who had a mailing list (i.e. she had permission to email them), we opted to not send the usual highly designed HTML email, and instead send a personal text-only email. The client was very happy with the result because her fans were writing to her and the open and click-through rate were the highest we'd ever seen.
Lesson: Email is not suited for web pages. It's a personal form of communication. People respond better to personal text emails.
Matt D suggests this expert on this topic:
I work for a B2B email marketing/lead generation company. I have 9 years experience in this market and can connect you with audience across the US and UK. The sectors that I can cover include.....
* IT
* Telecoms
* Business
* Finance
* Construction
* Electronics
* Education
I also manage a designated agency team who have special rates in place for media agencies, such as yourselves.
Please let me know if know if you would like any other details.
Thanks
Matthew
Matthew Denny
emediausa.com
+1 630 288 8428
