What's more important to you in analytics?
If you could chose one and only one of the following features to get exactly perfect what would it be?
- Accuracy
- Real Time
- Append demographic data
- Campaign tracking
- Ease of use
- Conversion tracking
Good Answers (7)
I worked with a company that had two sets of analytics one that was immediately available (but not as accurate) and one that you had to wait two weeks for but the information, because it was log based was impeccably accurate. Based on that experience, I choose real time metrics, so that you can be responsive to your users.
Wow...another good one.
Some of these are intertwined and difficult to isolate.
But if i can ONLY select one...
It has to be accuracy.
Gianluigi C.
Managing Partner 90:10 Group ★ Do you leverage Social Media as business accelerators? Be Faster, Better and Cheaper
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Hi Michael,
Conversion tracking (conversion in a very broad scope of its meaning, soft conversions and hard conversions).
Best regards,
Gianluigi Cuccureddu
Erik D.
Pro blogger, social media consultant, professional speaker. Author of "Branding Yourself" & "No Bullshit Social Media"
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Accuracy first. Conversion tracking next.
Richard C.
Director, Web Analytics at Neiman Marcus
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That is a very good question. Though I am going to choose Actionable data is more important to me. Though I know that is not an option listed and can encompass more than one listed. The reason I say actionable data is that no analytics data (especially web analytics data) is ever truly accurate. There can be different reason that can contribute to this and as long as you are aware of the imperfections and the metrics are calculated the same I think actionable data is more important.
Erica F.
Social Media Optimizer, Publisher at ALC Publishing, President of Yuricon
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Relevance. Too many measurements are made of things that have no relevance to a businesses goals.
Cheers,
Erica Friedman
Yurikon LLC
Social Media Without Delusion
http://socialoptimized.blogspot.com
http://www.visualcv.com/elfriedman
Rob M.
Senior Business Manager at AT&T Mobility
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If you don't have Accuracy... Everything else on your list either falls apart or is meaningless.
If I had to add one to your list... I would say speed. How quickly can you turn RAW DATA into actionable Business Intelligence.
Best,
Rob
More Answers (26)
Susan W.
Director of Campaign Management & Creative at Goodway Group
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This is like putting me in the middle of a shoe department and saying, "You can only pick one pair."
:)
Having dealt with campaigns that did all of these at varying levels, I'd have to say anything related to conversion. It's ultimately what you're trying to measure, and it touches things like campaign tracking accuracy, etc.
If I can't see that the campaigns I'm running are resulting in customers, the rest of it seems pretty futile to me.
Accuracy. Inaccurate data is useless data, one might as well go with their gut feeling if the data isn't reliable......
Dean S.
Serial Entrepreneur | Business Development & Management Professional | dean@brightdart.com | (209) 628-5724 | 6500+
Ease of use
Venkat Ravi S.
Business Consulting
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you mean actionable items!!
Marco M.
Marketing, branding & strategy consultant
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Accuracy stands for little if the information is obsolete. So i would choose to get 'real time' exactly perfect. The rest is merely measuring what is happening anyway:-)
Ease of use is important but not the most important in my mind, when it comes to analytics anyway. Sometimes you have to get deep down 'data' dirty to find the answers you seek.
Not all the info you seek will be served on a silver platter in a silver bowl with a silver spoon, and not all food is soup:-)
Accuracy is a must for any of the others to be useful / relevant, with the exception of Ease of use. If you have inaccurate data, your real time results, appended demographic data, campaign tracking and conversion tracking results are all skewed and don't paint an accurate picture for you to analyze.
Kent L.
President & Founder of Anvil & Formic Media - SEM & social media marketing agencies
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Accuracy would be most important, otherwise, everything else is moot. If you make key business decisions on bad data, it can sink your business.
Richard I.
PPC Account Management ► Search Engine Optimization Expert ► Website Promotion Services ► Social Media for Busine
If the information is not accurate, it's worthless so... Accuracy.
Anthony K.
Internet & Social Media Marketing Advisor, Consultant, and Speaker
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I would say accuracy, but it isn't a fair question because I doubt anyone would implement analytics based on one metric or feature.
Phil L.
Information Technology Manager/Consultant
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Accuracy, without it everything else is simply bullshit.
I would say conversion tracking. This your main focus to make money online. You it's ok to have traffic that turn into visitors, but you're looking for long term customers or buyers. This is what conversion is all about.
I hope this will help you in your search.
Links:
Larry A.
Global Support Services | Product Management | Product Marketing | Pragmatic Marketing Certified
In my mind accurate data is key. More importantly processes and procedures need to be put in place and managed correctly. It's far to easy to screw up data without even knowing it until it's too late.
Accuracy. There is no point in caring about anything else if the data you have is inaccurate. Why have data. I am not about fooling myself, I would rather know something is really not working, then letting myself or client believe that it is.
Douglas K.
Helping companies reach their marketing potential
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I'm going to go against the grain and say none of the above. I believe trending analysis and off-site data integration are the most important. Conversion tracking would be my most important from your list.
Campaign Tracking IF you mean determining what is driving sales, signups . . . and by "what" I mean keywords, search engines and sites.
i preferably choose the real-time analytics is the main thing to understand the customer behavior more precisely..
What is data?
Useful form of information is data.
An information is only useful to me if it is accurate.
Firas A.
CEO ♦ Finance & FMCG Professional ♦ Real Estate Brokerage ♦ All In One ♦ One For All
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All of the above can't be elimenated.
If I have to choose one, I choose Accuracy of the data.
Make Ur Day A Gooood Oneeee
F.A.A.
Maria N.
Account Manager at Google
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Great question! For me, it would actually be ROI tracking, which is not the list here but could fall under Conversion Tracking.
In fact, we have a GA webinar coming up and would be talking about all of the above at the advanced level - please join us!
Links:
Maria N. also suggests this expert on this topic:
John B.
Independent Market Research Professional, Book Doctor, Writer, Theatre historian, theatre generalist
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Accuracy. "It ain't so much the things we don't know as the things we know that ain't so ...."
Failures in all the others merely make the analysis useless -- and obviously useless. Failure in accuracy can make it destructive -- and not obviously so.
Todd M.
CEO at ZD Design Agency, Search Engine Marketing Professional, Founder of SEM San Diego
Accuracy is the only logical choice.
Rocío B.
Digital Marketing, Social Media Consultant, e-Communications, Mobile Marketing (en búsqueda activa)
First Accuracy: What the point having wrong information? having precise information is vital in a campaign. Second, Real time: Perhaps we need to change the strategy in the middle of a campaign, process or whatever.In a third position, Tracking: marketing needs results.
Links:
Christine P.
Simplifying social media and helping you find your market distinction
Accuracy. Inaccurate data is the kiss of death when trying to evaluate what's working, what's most popular, where traffic is coming from.
