Hello Gary,

I've used LeadLander extensively and very happy with the impact it had on our marketing efforts. It’s a very good tool to gather sales intelligence and if you use Salesforce.com - the integration is flawless. A rather simple and easy to use tool without any complex feature sets. My sales staff loved it and they could gather decent customer intelligence on what pages a potential prospect visited and what keywords were used. A word of caution- although it goes without saying but the sales staff should be instructed to avoid the tendency of picking up the phone and telling the prospect - "you saw so and so page on our website ... let’s talk" that’s downright spooky and in some EU nations it’s in the legal grey area. Another similar tool to LeadLander is LeadExpolrer.

However LeadLander is more of a sales intelligence/anaytics tool that the staff can use to gather data from customer/prospect visits to the corporate website and ActiveConversions is more of a full-fledged a marketing automation suite. I don't think it will be an apple to apple comparison between the two tools. The more important question is what are you trying to achieve? Is it sales intelligence data or more of a lead nurturing/automation tool to shorten the sales cycle? If it’s the later then I will recommend evaluating the tools such as ActiveConversions, Eloqua and Marketo. And of course most of it depends on what kind of budget you have and what CRM is your organization using.

Note: Whatever tool you decide to use, be sure to update your websites Privacy Policy

Best,
Farees

Links:

• http://www.leadsexplorer.com
• http://www.marketo.com
• http://www.demandbase.com/

posted May 12, 2009

I agree with Farees and suggest you look at Marketo, assuming your needs extend into marketing automation, lead management, lead nurturing, etc. We use their Web activity tracking daily and (from what clients tell me about LeadLander) Marketo does everything LeadLander does, plus the Web activity ports automatically into each contact's record in Salesforce. With Marketo, if you chose to, you could even choose to trigger custom emails automatically when contacts visit specific pages. And you can trigger sales alerts within Salesforce based on Web activity or any other behavioral criteria. Marketo is a very easy to use solution, not expensive, and offers some powerful functionality. We highly recommend them to all our clients. (Full disclosure - we are an agency partner of Marketo as well as a customer.)

Links:

• http://www.marketo.com
• http://www.connectdirect.com

posted May 12, 2009

Gary, this link might help with some questions you have:

http://www.activeconversion.com/compare-competitors.html

posted May 12, 2009

For B2B marketers we consider Leadlander a must have tool. It's cost effective and when integrated into the sales prospecting process it can be effective. Demandbase offers a similar solution that integrates with Salesforce and allows for acquisition of prospect lists. We recommend Leadlander and Demandbase to all our clients.

posted May 12, 2009

Paul, you and I are going to have to have a chat in person about that competitor chart. It's literally like comparing outlook to word to excel and saying excel is better because you have formulas. For example, Eloqua doesn't need to use a popular email program, because a superior email tool is already built in. And Leadlander isn't supposed to do email.

Lead Lander: a tool that captures data on what companies are visiting your corporate website, plus provides some web analytics, it isn't built with any marketing features or functions
Eloqua (b/c it's in the Activeconversion chart): provides a full service marketing automation suite, flagship product serves enterprise organization
ActiveConversion: SMB marketing automation product

Also, pricing is sooooo different between these it's rediculous

Links:

• http://www.marketo.com
• http://www.activeconversion.com
• http://www.leadlander.com

posted May 12, 2009

Hi Gary, I have used Leadlander for the last 6 months or so. Our sales team love it because it gives them extra information on what potential customers are visiting our site, what pages the are reading etc. It doesn't give out individual names (A good thing in my opinion) but does give links to company contacts on Jigsaw and Linkedin, so it can help build up a company profile. From a marketing point of view it is interesting to see what keywords are being used, what pages are being looked at and how people are searching for us.

The sales team also use it to track behaviour from a sales letter or other sales outreach. They can see what companies have gone online to the specific url mentioned in their letter. Using this information they can concentrate their follow up efforts in the most effective way.
All in all Leadlander is a great tool, cost effective, and easy to use.

One thing I will say, it has better information for the US than the UK and mainland Europe.

posted May 13, 2009