Hi Michael -

The short answer is you contact Designworks.

We've built alot of dynamic push/pull sites for alot of great companies such as Redback Networks, Transera, TriNet HR Services just to name a few. To see our online portfolio and review case studies go to www.design-works.com

Links:

• http://www.design-works.com

posted 7 months ago

What do you want the visitor to do based on the information you are giving them? Each page of the website should have a clear call to action.

Links:

• http://sethgodin.typepad.com/seths_blog/2005/09/free_ebook_1_no.html

posted 7 months ago

Check out my venture, instansa.com. Essentially InstansaBot will be an FAQ on steroids. Service launch is anticipated for early next year. If you want visitors to be able to get exactly the information they want from your website quickly and easily then our service will definitely benefit you. Convenience is key for visitors both to save you money via automation of support and also by enhancing customer satisfaction leading to greater prospect conversion and reduced customer turnover.

posted 7 months ago

There are a lot of things that you could execute in order to get the most out of your website.

Design & Optimise your website depending on your business objectives.

Use internet marketing techniques to drive traffice through your website. You can use SEO, PPC, Viral, display, and other tactics to increase traffic.

Implement analytics onto your website in order to understand the behaviour of your customers and optimise your site accordingly. Can use free analytics tools like Google analytics or Index Tools.

This list is not exhaustive list but just an indication on the basic things that you could pursue to make your website work for you.

Good Luck
Danish

posted 7 months ago

Hi Michael
#1 Rewrite it.
Your homepage as it is:

EST Marketing Ltd are a business development agency that provides telephone resource for IT product and service providers, our services are extensive and we have over 5 years experience designing and executing demand generation campaigns for our clients. We focus on, but are not restricted to 3 key areas of competency – Virtualisation, Application Delivery and IT Security, our campaign experience expands to VOIP, Networking, Wireless, CRM, Professional Services and many more.

If you are unfamiliar with who we are then view our Company Profile to get a better understanding of our background and how we work. If you are interested in finding out more about one of our direct marketing and support offerings then view the services section or use the contact us tab where there are several ways in which you can get in touch with us.

You can also submit specific enquiries such as a request for a data count, take a look at the Data Brokering section to submit your brief and we will do the rest. Finally, take some time to read what our clients have to say about us, we are delighted to have contributed to the growth of their businesses and have all benefited from our services in different ways.

If you have been here before then welcome back! Our special offers change regularly, check back often for discounted day rates, special data purchases and more.
Can't find what your looking for – Contact us and speak to one of our team who will be more than happy to help.

255 Words.

After a very quick rewrite:

EST Marketing is the #1Telephone Resource for IT Product and Service Providers.

EST offer:
extensive ... services
5 years experience
effective design and execution of direct marketing campaigns

EST focus on:
Virtualisation
Application Delivery
IT Security

EST - Extensive experience in:
VOIP,
Networking,
Wireless,
CRM,

Check out Company Profile for more info. .

53 words

I'm not saying that's the correct rewrite but I look at your website and see the classic mistake of taking brochure copy and sticking it on the website.

#2 Sack the lazy SOBs who built your website:

Url: http://www.estmarketing.co.uk/
Title: EST Marketing – Business Development Agency
Meta keywords: joomla, Joomla
Meta description: Joomla! - the dynamic portal engine and content management system

They couldn't be bothered to ask you for a 155 character (inc spaces) description of your company that would form the snippet of info that Google use in their results.

#3
Take all the content of http://www.estmarketing.co.uk/index.php/company-profile and replace it with 5 things your clients say about you.

#4
Pay a good SEO company to keyword research and SEO - even better - trade a direct marketing campaign for an SEO campaign and publish the results. Great publicity for you and the SEO company providing you both perform well!

posted 7 months ago

Gideon is on the right lines, but you need to strike a happy medium between too much and too little copy. You should also bring a one-line testimonial in. Saying you're the number 1 in your field might be an extravagant claim, can you back it up?

What you really need is a professional copywriter.

posted 7 months ago

I agree with Gideon on many of the points he made. You are using Joomla and a template from Rocket Theme for your website. The combination of these two can be very powerful both visually and from an SEO perspective.

The BEST way I see that has not yet been suggested is to place an OPT-IN on your home page and every other page of your site and begin building a list. Anyone who opts into your list will be a qualified prospect for your services.

When keeping in contact don't pound them with sales pitches. Give them quality information that will keep them wanting more.

Good copywriting is definitely something you need to invest in as well.

Good luck

posted 7 months ago

Check out the link below.

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Links:

• http://mycashriver.com

posted 7 months ago