Revenues from Google Adsense
Where can we get some valuable data regarding the use of Google Adsense in terms of monthly revenues for a site like LinkedIn (social networking)?
I need those numbers for a business plan.
Many thanks,
Daniel
Clarification added 7 months ago:
Regarding the TOS of Google Adsense they say in point 7. Confidentiality. (...) However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program (...).
I think the TOS allows people to say the number o page views and the gross payment from Google AdSense.
Data like the one Mogens Thomsen gave, it´s what I need!
Many thanks to all.
Good Answers (3)
Hi
I know of a site that show 60.000 pages months and that generates app. 50 USD per month. There are app. 520 clicks pr. month.
Average per day:
1900 pages, 17 click, 0,9 CTR, 0,83 USD eCPM, 1,60 USD in income.
The web pages showed contains a lot of usable knowlegde, so it is no just a link-cacher web site.
ys
Mogens
Danish B
Account Manager - Search
Best Answers in: Internet Marketing (3), Search Marketing (2), Web Development (1)
There are no estimators out there to provide you on much earnings a site is receiving through adsense. It varies tremendously on site to site depending on the keywords, quality of the site, traffic volume, etc etc...however there are tools out there to estimate earnings based on your page impressions, CTR and CPC's if you know.
find the link below to the adsense calculator to estimate these values yourself.
Good luck
Links:
Teri R
Internet Marketer and Web Analytics Consultant Delivering Measurable Results, Strategy / SEO / SEM / PPC / Social Media
Best Answers in: Internet Marketing (3), Search Marketing (3), Business Development (1), Public Relations (1), Enterprise Software (1)
Daniel,
The challenge with your question is that there are far too many variables that will influence the results.
I can give you stats of
14,882 impressions, 157 clicks, 1.95% CTR, $3.68 USD eCPM, $54.75 USD in income
which is dramatically different from Mogen's stats. I am sure that additional stats will show a similar broad range in income.
Even if you know your page impressions and cost per click, the CTR is contingent on so many variables, that it is impossible to project, which makes the referenced calculator useless. By the sites own admission, it allows you to "experiment" with values.
Without knowing more about the business model, and whether or not this relates to a new or existing site, my recommendation is that you project very little for AdSense revenue. I have yet to work with a client who has been happy with their AdSense revenue.
Clarification added 7 months ago:
That's 1.05% CTR, not 1.95%. Sorry for the typo.
More Answers (1)
Ted S
Internet Marketing at Monster Cable
Best Answers in: Internet Marketing (13), E-Commerce (4), Web Development (2), Compensation and Benefits (1), Advertising (1), Direct Marketing (1), Viral Marketing (1), Business Development (1), Public Relations (1), Enterprise Software (1)
Daniel,
I've rarely [if ever] seen a company publish their exact earnings from AdSense for a variety of reasons (including limits in the AdSense TOS).
That said there are general CPMs that can be used based on the size of the site, the type of the social networking site and the niche its in (scuba diving vs video games). From clients I've worked with these range from as low as $0.10 up to several dollars or more depending on those factors. Interestingly enough you see a lot of facebook apps and other mass-audience tools pulling CPMs on the higher side versus some actual standalone sites that make far less (although with the current market just about everyone has seen some change in their rates).
Feel free to drop me a line if you'd like any further opinion based on my experiences.
