Deborah nailed a lot of basics but also consider:

1) Do you own the list or does it need to be bought/sourced/created?
2) Are you managing the list and the reports or is a vendor (ie tracking click throughs, 3 of times opened, response, etc)

Hope that helps.
Jennifer

posted September 16, 2008

posted September 16, 2008

All of the above has to considered - especially how large is the distribution and what content/creative is being used. Recommend looking at various emails newsletters you receive yourself - call their advertising depts. and get pricing. Your online magazines: ESPN, Instyle Mag., Essence, etc.

Carla G. also suggests these experts on this topic:

• Stanley Y.
• Don M.

posted September 16, 2008

There are a whole host of solutions out there. We had been using several of them and finally just put something together for ourselves that we are now reselling also.

We offer clients an email broadcast solution that we think is competititve. We believe this solution provides the best of economic feasibility, ease of setup, flexibility of template use, and rapid deployment. If you decide that you would like to test drive the system, just let me know.

http://email.baldwindigital.net

If you choose to use our system, we will create custom templates for you, branded with your specific graphics. As with other solutions we have built, this is seamless and customizable for you. We would assist in segmenting your email list based upon your Outlook contact categorization. Each time you have a message/email, you’ll be able to easily modify text, images, return emails, and links for deployment to your customers and contacts. We will absorb initial template design costs and you will simply “pay as you go” at a rate of $5 + 2.5 cents per email, per broadcast.

posted September 16, 2008

Kurt,

While you will have to determine the what it takes for your organization to put together an email and the supporting landing page, the technology for this solution is available in various formats and cost structures.

If you can easily put together your landing pages that your email will drive traffic to, then an email service provider might be the technology provider. Depending upon either a) your list size or b) the number of sends that you are planning to do, you can get the cost per email anywhere from $.25 (high) to under a penny a send ($.0085 for 100K+ emails, for example).

If you do not have an easy way to publish a landing page for your emails and need a solution that will also help you nurture your leads, and capture new ones, etc., you could take a look at Genoo (my company).

Our pricing starts at $199 per month, and includes a microsite (unlimited pages) - so you can accommodate your landing pages, SEO/SEM needs, etc., as well as integrated email marketing, which is $.0085 per email sent (whether that is 1 email or 100K emails).

You format your pages and email in our easy-to-use administration - and your account includes a content library and image library so as you add content, it is available for use across emails and/or microsite pages.

The bonus is that you can create "drip" email campaigns based on user activities/responses to previous emails and capture lead intelligence that helps you better target and build relationships with your leads.

Hope this helps your thinking.

Kim

Links:

• http://www.genoo.com

posted September 17, 2008

You might want to try emarketer.com. I do not have a subscription to their service but they have recent reports for July of 2008 for costs by category. I was able to find the average cost in 2006 which was $277 per thousand. However, I don't know if that reflects base price which no one should ever rely on. Anyone using a b2b list is looking for specific selections which can add up to significant charges above the base.

If you are looking for a specific vertical market, this can also add to the cost depending upon the universe size and the difficulty in reaching that target audience.

If you need information about a specific vertical market, I would be happy to provide you with information about a few lists. Send me an email to my personal email address: nchan2@hotmail.com.

Good luck.

Nancy

posted September 17, 2008

From what I've read the average B2B email list CPM these days is approximately $300, depending on the quality of the list. Regarding creative and platform, those two items can vary so greatly I couldn’t begin to give an average. There are a variety of ASP and hosted email platforms—which come with a variety of pricing models.

posted September 17, 2008

Depends on a variety of things, not the least of which is the size and cost of the initial list. What are you thinking or looking to try to do?

posted September 18, 2008

Hi Kurt,

Good Morning!

I would like to introduce Digital Links - a web development company based in Chennai, India.

We offer services like web services, graphic designing, software development and lead generation services.

We are specialized in email marketing, if you are interested we will able to B2B marketing for your organization with cheaper cost. Since we also into designing, we will also able to design attractive email layouts for your clients.

Please let me know, you can also reach me at shan@yourdigitallink.com

Regards
Shanmugam

posted September 19, 2008