How many social networking strategists does it take to change a light bulb?
I saw this question on a blog http://www.scottmonty.com/ ... And I will be incorporating answers surrounding this into a speaking engagement at Web 2.0 in NY next week. So please come up with your best and most creative answers:
How many social networking strategists does it take to change a light bulb?
(I will post the resulting thread on my blog latter www.afpr.com should anyone want to follow the answers)
andy(at)afpr.com
Answers (30)
Søren S
Experienced B2C eCommerce Consultant
Best Answers in: Web Development (2), Internet Marketing (1)
None.
They'll post a question on LinkedIn asking "How do I change a light bulp?", and then wait for some helpful, naive soul to come around and do the work for them :-)
Scott C
Web Business Strategist / Web Marketing Expert
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I think around 5.
Person 1: I'm thinking the light bulb isle at Home Depot or Lowes might be a good start for finding true fans. Make a poster that has your photo, your favorite light bulb brands, a photo gallery of your current lighting fixtures and a scan of your electric bill. Stand to the side and hold your poster. Do not force yourself onto those discussing lighting, but chime in if someone asks a question. Post reviews of light bulbs online. Do a "unboxing" video about opening the bulb and how easy it is to use.
Person Two: The early engagements. You should 'fan' your electrician and the electric company. Also post comments on the "green-living" communities where bulbs are discussed. Learn who the authorities are and who is blogging in the A-list for this group. Do not ask for a link - just participate.
Person 3: Link to the wikipedia entry for Thomas Edison and Compact Florescents. Post tagged flickr images of the light needing changed, and connect to others who've posted photos of light bulbs of fixtures.
Person 4 - go over to NING and Fire up a community forum discussing things like voltage, green-lighting, compact fluorescents, and safety on ladders. Start some original posts about how you found the light bulb to be out, what you expect the challenges are, and what it feels like to be in the dark so much. Link to authority bloggers on off-the-grid living, home safety, and perhaps the story of Walden so that you get trackbacks from those blogs.
Person 5: Do a viral video showing hyper creative ways to change lightbulbs. Link to other creative lightbulb videos and set up groups on Flickr, Youtube and Viddler. Stumble your videos and start a viral spread.
Daniel E
Senior Communication Manager and Counselor at Bassett & Bassett, Incorporated
Who needs lightbulbs when you have the light of a laptop with a a browser window opened to Facebook, or a cell phone set to Tweet your need for a lightbulb.
Toby Marie W
Independent Consultant, Acclivus PDP
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Do they use lightbulbs?
Stephen W
Marketing Communications Professional
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Actually, the bulb never gets changed. The strategists spend all of their time devising ways in which to add more people to their network.
Nobody will really be able to change the lightbulb until somebody actually buys the ebook.
Links:
none, a good social network strategist will find a way to mobilize his/her community to screw the bulb in themselves.
Are you talking about a virtual light bulb?
two.
the first one actually changes the light bulb, while the second one takes a pic and use it for a presentation about changing light bulbs as a metaphore of the bottom-up movement.
Gideon R
SEO & Online Marketing Specialist
Best Answers in: Internet Marketing (19), Search Marketing (9), Web Development (2), Advertising (1), Business Development (1), Blogging (1)
One to submit it and another 250 to vote it up.
Twitter - "I can't find the light bulb" -> Digg this twitter (click) -> vote on this digg rss this post to my blog -> sms this post -> User posts question -> What bulb?
Raquel H
Demand-Generation & Conversion Optimization Strategist at WiderFunnel.com
Ask an expert.
Raquel H also suggests these experts on this topic:
Nancy M
Owner, Masse Creative
Best Answers in: Graphic Design (2), Business Development (1), Writing and Editing (1), Computers and Software (1), Using LinkedIn (1)
ROTFLMAO! Most of these answers are priceless but the first one takes the cake!
The answer is (IMO) none;
Oh, they'll talk about changing that light bulb... and evangelize about it .... maybe hold a BulbCAMP or a tweetup or start a facebook page ... and somewhere along that line, someone somewhere will change that light bulb... and then tout themselves as the "bulb changing expert"
... and so on.
None
They'll just wait for it to burn out and follow it on Twitter for the rest of their lives.
Nine
First to define the context of the light bulb
Second, find an expert in the field
Third, ask the question
Four, identify the labor
Five, negotiate the contract
Six, arrange for the light bulb and laborer meeting
Seven, to ensure proper procedure
Eight to monitor progress
Ninth to report in the findings in a blog.
Mary L
Moving Coordinator/Relocation Director at Moving Links 4 You
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I sort of think they'll just work off the glow of their computer and never notice the lightbulb is out. Candle power is "just fine."
Links:
Matt W
Online Marketing Manager at Batanga
Best Answers in: Internet Marketing (5), E-Commerce (3), Search Marketing (1), Futures Markets (1)
Just one. But when the light still doesn't work after he's done he'll blame the darkness.
Brad S
President | Content Strategist | Writer | at Word Sell, Inc.
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Zero. They are never in one place long enough to need a light bulb.
As many as can try. We have a dead light bulb here since months, stuck in the cieling as King Arthur's sword. First who succeeds will be hired as Chief Strategist for 1B$/year.
Hopefully just one and the new bulb will be energy efficient!
Search for only those strategists that are capable to bring to Social Networkers' attention that:
1- There is a Light Bulb.
2- The bulb has to be changed for their sake.
3- Its important to tell others to watch their bulbs enlightened too.
"99% of the People Changing Light Bulbs are Doing it All Wrong! Learn How to Produce Fast Cash by Quickly Generating a Massive Crowd of Followers Who Give You Money When You Change Light Bulbs!"
And the art director went: “Does it have to be a light bulb?“
The nature of social media is such that we can no longer confidently apply traditional metrics such as 'changed' or 'not changed' to determine the success or failure of the bulb to provide light. We need to stop thinking of the bulb as a physical object altogether, and start thinking of it as a conversation.
Just one, but then they have to tell all their friends about it and get them to install a light bulb too.
Igor B
Experienced online professional with qualifications in Internet Software Development, Architecture, Art & Design.
Best Answers in: Internet Marketing (1), Business Development (1), Web Development (1)
It depends on how many of them share an apartment.
Two
One to change the light bulb.
One to talk about how cool light bulb 3.0 will be.
It's not a matter of how many, it's that none will give you a way to measure the success of said light bulb changing, they'll all disagree about how to do it, and several will refer to a ScottMonty case study why it should be changed.
Gary U
AUTHOR "How To Be A Creative Genius (in five minutes or less)" :: gary@garyunger.com
Best Answers in: Internet Marketing (2), Advertising (1), Business Plans (1), Web Development (1)
The one that has the Janitor in his network.
Montaha H
Strategic Global Color and Trend Advisor at Merck Chemicals
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None. The social strategists are in the northern hemisphere, the light bulb in the suthern. They will mobilize some troups to engage in light bulb anihilation and replacement.
