Does anyone have experience selling sponsorships through web advertising?
We are in charge of sponsorships and group sales for a mixed martial arts event in May. Does anyone have any experience of how to sell sponsorships through our web advertising as well as group ticket sales?
We have several sponsorship packages and can customize one for a particular company. Any ideas or suggestions would be much appreciated.
Thanks
Answers (3)
Herman L
A Financial and Operational leader. I focus people on growth, performance and profit. I make companies make money.
Herman L suggests this expert on this topic:
frederic can give you some options. It might be a tough sell by itself; but if you have an idea of who your sponsorship market might be, it's possible to design a program to get to those companies/people.
I can probably lend a hand. If you want give me a call in the office and I'll see if I can't fill in some of the blanks.
Adrian
678-589-5562
Hi Martin,
In general selling something as complex as a sponsorship over the web does not work. I speak from 20 plus years of successful experience. At best the web can help steer leads to you, but you had better have a professional live sales person available to handle those leads to have any hope of real success.
I have called on literally thousands of client prospects over the years and successfully sold millions of dollars in sponsorship. In some cases large companies (over $250 million up to several billion in annual revenues) do not staff their marketing departments with enough resources or knowledge and try to use web based systems to identify and buy sponsorships.
From my chair companies that do this often never uncover the sponsorships that are most effective for their stated marketing objective for a wide variety of limitations that web based sales create.
It takes real people talking to one another and developing proposals that work for both the buyer and the seller. Use the web to try to attract sponsors, but have real pros available to close them.
Sponsorship sales is not media sales. It's a very different animal and requires specific training. There are many excellent human resources for this type of training and sales. If you would like a referral to some of them, please contact me.
Jim Bilello
President, US Marketing, Inc.
Chicago
Ph. 312-637-9796
JimBilello@USMarketing.bz
