"E-Marketing", "Web Marketing", "Digital Marketing", "Online Marketing", "Internet Marketing" or "Interactive Marketing". Which term do you prefer to use and why?
All these terms seem to refer to the same work (well, maybe Interactive Marketing is a bit more generic), but do you have a preference for any of them? Personally, I used to hear "e-marketing" a lot until a few years ago but not any more.
Answers (15)
Jim M
Experienced Hired Gun Executive, Board Member, Business Development, Marketing, eBusiness; Entrepreneur and Investor
The classic answer: "It depends..."
It really does depend on who is the target audience and what the scope of your program. IMO--Digital Marketing is the most progressive term of the terms listed. However, traditional CMOs still have a hard time delineating and communicating what is Digital Marketing is and what is not (i.e. CRM, Mobile marketing). Moreover, CEOs and CFOs easily understand what is Web Marketing and Internet Marketing as it pertains to budgets. Thus, the CMO usually goes with the lowest common denominator: Web Marketing, Online Marketing or Internet Marketing.
Digital Marketing can include CRM, Mobile Marketing, POI/POS Marketing, etc. Web/Online/Internet Marketing often do not imply inclusion of these elements of the marketing mix. E-Marketing comes close to implying the same potential elements as Digital Marketing---just a slighty 90's term that has some negative baggage in some company cultures.
Hi Pinar,
I agree with Jim that it does depend on who you are marketing to, and it also depends on the medium you are using, and your company (or product) image.
For instance, the term internet marketing is searched for about 3.5 times more often than the term web marketing on the search engines, and most of the other terms you listed are not used much, if at all.
However, I noticed that your profile description uses a variety of these terms very well, and really differenciates your services well.
It's clear that the term "internet marketing" is being used more often in searches, and people seem to be thinking with those words in mind. For Search Engine Optimization, that may or may not be the way to go. It depends on your strategy because of other factors like competitiveness, repetitiveness, which customer you are targeting.
And then a bunch of other factors like: choice of medium, audience, company image, product offerings, particular strategy and your personality :).
It depends on what your goals are.
An email strategy or profile might need different wording than your meta tags, and for one person than the next.
Ultimately, each person has their own voice, and diversity between people can be nice. And if you use what speaks to you, you might be more likely to attract people who think similarly.
You can check out my own profile to see my personal preferences :).
Warm Regards,
Chana
Pete "NetDoc" M
Owner and Visionary for www.ScubaBoard.com
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I prefer "Online Community Marketing" when I am pitching ads on www.ScubaBoard.com. It helps them to see that we are FLESH AND BLOOD and have a demographic that LOVES to dive and buy gear & travel.
All too often we forget that the banners, clicks and what nots do NOT buy the goods or services. No, it takes the carbon based unit on the other side of that keyboard to create a sale. Right now there are 1240 people on http://www.ScubaBoard.com. I love my community!
After that, just plain digital marketing works as well. We have created a conglomerate of various digital marketing people that focus on the scuba industry. We call that the Underwater Network. http://www.TheUnderwaterNetwork.com allows us to better control how potential buyers view us. There are SO MANY upstarts that this kind of association only makes sense. Of course, I have nick named our group the "Digital Dive Mafia" and have registered the .com.
Links:
Steve P
VP Advertising Sales And Operations At LinkedIn Corporation
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Hi Pinar -
I believe one of the reasons you don't hear e-marketing as much is because we're very close to the point where it's no longer necessary to "qualify" the term - it's just "marketing." More and more CMOs, VPs of Sales, and most ad agencies are realizing that web, mobile and other digital channels are just as important (if not increasingly more important) a part of their marketing mix as television, radio, print and outdoor.
That said, when qualification is necessary, I believe "digital marketing" accurately captures the broad spectrum of tools and available assets and is inclusive of web, mobile, ingame, search, UGC and - before too long - IPTV.
Thanks for using LinkedIn!
Cheers,
Steve
E-marketing sounds like e-commerce which makes me think of online shopping.
"Web" is almost as bad as "Cyber"
Digital Marketing: could include digital signage or other offshoots of digital media.
Online Marketing: Yes.
Internet Marketing: too 1999
Interactive Marketing: same camp as digital marketing, too broad.
Links:
Paul O
VP Marketing at Outright (twitter.com/seobrien)
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ugh, just reading 'e-marketing' made me shudder
Interactive and Online Marketing are the right words to use. I point out both as they are different... Online is web/internet marketing. Interactive marketing includes folks that also do email, digital video, video games, etc. You are in Interactive Marketing if you do anything more than banners and search on the internet.
Hi Pinar,
I think 'Digital' and 'Internet' are the two most common terms used to describe Online Marketing in the industry today. I can say that these are the terms the Media uses very often in this space.
Best,
Aashish
Daniel L
CEO, LSF Interactive
Best Answers in: Internet Marketing (2), Search Marketing (2), Offshoring and Outsourcing (1)
I like Interactive Marketing...
... Daniel Laury
CEO... LSF Interactive!
Links:
Hi Pinar,
Personally I stick to the term "Digital Marketing" as I believe the future is all about digital and I belong to that domain but for people who are not so familiar with this domain, they call it by diff. names.
If a marketer is communicating his message only through internet then he thinks he is doning Internet Marketing but on the contrary it is a part of Digital marketing as it includes all the gamuts of e-marketing vis Internet, Mobile, Online, IPTV and also Digital OOH/POS.
So its up to us, how to take this domain ahead because future for sure is digital and we will have to take the lead to educate all concern.
All the best!!
Cheers
Pankaj
My answer is "MARKETING 2.0"
Marketing is the core term which encompasses the rest and Marketing 2.0 is the term which encompasses the new concepts in this Web 2.0 world like: email marketing, e-marketing, digital marketing, web or internet marketing, interactive marketing, social media marketing, behavioural marketing etc.
As many have pointed out it depends on whom you are marketing to...
as well as which Channel of marketing you are leveraging.
Is this the time to rewrite Kotler?
Links:
James S
Founder & Managing Director, Invizua
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For my work, I like to use the term "web advertising" - to describe paid display (standard/rich/video, including affiliate work), paid search, paid shopping search engine visibility, paid email, you get where I'm going. I also use "digital marketing", but try to do so when I'm making a big picture point. The others are antiquated, old skool, too generic. But that's me.
Personally, Online Advertising/marketing is the one I feel has the most usage, and probably best fit. The e- prefix in my opinion still has tones of 1997 to it when everything was e (e-commerce, e-mail etc).
Interactive Marketing, suggests to me the type of advertising is of a more dynamic interactive nature - and would suggest potentially we would be talking more about potentially behavioural or affiliate activity rather than a complete spectrum of online marketing channels.
THe other options I would suggest are all much of a muchness, and as many of the other participants here have said, usage would depend much on context.
Andrew F
Owner/Manager: Thrive & Paragon Digital - digital ad sales strategy and digital ad operations
Best Answers in: Starting Up (1), Wireless (1)
Digital Marketing or Digital Advertising - why? Because that's what it is and the distiction is clear. Agree with James - the rest are dated.
Cheers
Andrew
I prefer using the term online marketing when refering to anything a company is doing to drive traffic to their website including: SEO, PPC, Affiliate Marketing, Email Marketing and Partnership Marketing.
I've been contemplating this myself. I personally prefer Interactive Marketing because I believe the traditional and digital worlds are merging in an interactive environment.
