Have you used GUERRILLA SOCIAL MEDIA MARKETING. What has been the experience. What would you say important things to keep in mind while planning, implementing such activity.
I amlooking at Marketing GUERRILLA examples and cases in Social Media context. Any understanding of why, how, when , where etc on this would be help. I am interested in having an opinion if this is just another Buzz of Guerrilla Social media Marketing is a reality and a future tool.
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Shane G.
Chief Social Officer, Co-founder, Socialized! Ltd. ( Social Media Agency )
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One thing to remember is guerrilla marketing promotes the use of an "integrated marketing" approach. In other words the most successful guerrilla social media marketing campaigns occur when social media is combined with offline media and executed by an organization with a guerrilla culture. Sales, service. promotions, marketing all participating in the process. There are two videos in this presentation linked to this answer that show some examples of this type of integration in guerrilla marketing using social media.
Links:
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Dave M.
Professional trade show booth traffic builder and party entertainer. Corporate and private sector events.
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For what purpose?
Brijendra C.
Human Resources at Dodsal E & C Pte Ltd
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We never did, but heard it is quite successful in selective cases
