Julie G.
Sacramento Social Media & Search Engine Optimization Consultant (SEO) - Helping Small Businesses Succeed Online
Do you have Facebook Advertising success stories to share?
I'm doing an update to my popular Facebook Advertising Success Stories report (over 8,000 downloads, re-published on Facebook and Business Week) and need your help.
Please share your FB advertising tips and stories of what really worked for you. Selected contributions will get full credit in the report.
Clarification added 2 months ago:
I am sure there are people who ask LinkeIn questions about Facebook Marketing, but this question is about Facebook Advertising. If you don't do Facebook Advertising, please don't answer this question. Thank you.
Answers (8)
William T. C.
Facebook Marketing Expert with 1,100,000 Fans
Best Answers in: Using LinkedIn (108), Customer Service (7), Advertising (5), Nonprofit Management (4), Internet Marketing (3), Regulation and Compliance (2), Education and Schools (2), Accounting (2), Sales Techniques (2), Project Management (2), Communication and Public Speaking (2), Blogging (2), Computer Networking (2), Web Development (2), Facilities Management (1), Certification and Licenses (1), Occupational Training (1), Economics (1), Government Policy (1), Staffing and Recruiting (1), Environmental Health (1), Work-life Balance (1), Criminal Law (1), Intellectual Property (1), Guerrilla Marketing (1), Viral Marketing (1), Business Development (1), Graphic Design (1), Public Relations (1), Lead Generation (1), Writing and Editing (1), Organizational Development (1), Professional Books and Resources (1), Professional Networking (1), Small Business (1), Information Security (1)
We have 890,000 Facebook Fans with 50,000 to 100,000 daily interactions (Likes + Comments + Shares) and we only started nine months ago. To put things in perspective, President Obama has 25,000,000 Facebook Fans but only has around 20,000 daily interactions. Good thing we aren't running for President since are Fans are two to five times more engaged on a typical day :)
Bottom line it's all about FAN ENGAGEMENT to grow your site. For example we had one Wall Post on Friday that had 50,000 interactions including 13,000 Shares. Since the average share goes to 120 friends, this one post went viral to an additional 1.5 million Facebook users.
Links:
Wallace J.
Multimedia Producer, i3D Programmer, Acrobat 3D PDF, Android App, Virtual World & iTV Design, Kindle, Nook & Sony eBooks
Best Answers in: Using LinkedIn (139), Computers and Software (32), Web Development (24), Business Development (22), Government Policy (20), Internet Marketing (18), Software Development (18), Work-life Balance (17), Staffing and Recruiting (15), Career Management (14), Education and Schools (13), Small Business (12), Graphic Design (11), Job Search (10), Advertising (10), Starting Up (10), Wireless (10), Search Marketing (9), Change Management (9), Branding (9), Ethics (9), Travel Tools (8), Economics (8), Public Relations (8), Organizational Development (8), Manufacturing (8), Professional Networking (8), Energy and Development (8), Enterprise Software (8), Mentoring (7), Health Care (7), Business Analytics (7), Quality Management and Standards (7), Market Research and Definition (7), Blogging (7), Telecommunications (7), Internationalization and Localization (6), Mobile Marketing (6), Sales Techniques (6), Product Design (6), Customer Service (5), Occupational Training (5), Employment and Labor Law (5), Events Marketing (5), Writing and Editing (5), Planning (5), Communication and Public Speaking (5), E-Commerce (5), Freelancing and Contracting (4), Venture Capital and Private Equity (4), Government Services (4), Environmental Health (4), Direct Marketing (4), Viral Marketing (4), Supply Chain Management (4), Distribution (4), Professional Books and Resources (4), Business Plans (4), Computer Networking (4), Business Dining and Entertainment (3), Hotels (3), Event Marketing and Promotions (3), Conference Planning (3), Conference Venues (3), Customer Relationship Management (3), Lead Generation (3), Social Enterpreneurship (3), Project Management (3), Engineering (3), Green Products (3), Biotech (3), Databases (3), Information Security (3), Purchasing (2), Air Travel (2), Accounting (2), Financial Regulation (2), Personnel Policies (2), Public Health and Safety (2), Exporting/Importing (2), Offshoring and Outsourcing (2), Criminal Law (2), Contracts (2), Corporate Governance (2), Currency Markets (2), Personal Debt Management (2), Wealth Management (2), Green Business (2), Business Insurance (1), Commercial Real Estate (1), Facilities Management (1), Regulation and Compliance (1), Car and Train Travel (1), Certification and Licenses (1), Resume Writing (1), Budgeting (1), Corporate Debt (1), Foreign Investment (1), Corporate Taxes (1), Risk Management (1), Compensation and Benefits (1), International Law (1), Treaties, Agreements and Organizations (1), Finance and Securities Law (1), Intellectual Property (1), Guerrilla Marketing (1), Commodity Markets (1), Equity Markets (1), Nonprofit Fundraising (1), Nonprofit Management (1), Inventory Management (1), Personal Investing (1), Personal Real Estate (1), Franchising (1)
Ask Facebook Expert Christine Hueber LinkedIn's All Time Top Female Expert
Links:
Wallace J. also suggests this expert on this topic:
Tobias S.
Experience Our Product Free: It makes Follow-Up & Staying-in-Touch Fast, Easy, & Affordable: Join Our Expanding Team?!
Best Answers in: Customer Relationship Management (1), Sales Techniques (1), Business Plans (1), Franchising (1), Starting Up (1)
An old friend that I had (sadly) lost contact with found out what I was doing in my business, and decided to join me.
Kathleen S.
Information Technology and Operation Services Professional
Best Answers in: Treaties, Agreements and Organizations (1)
Facebook just had a marketing conference a few days ago. This may provide a unique perspective. Attached in the web source...
Links:
Christine H.
Do you have your copy of my FREE Report yet? Get "Top 10 Linked Profile Success Secrets" now at: goo.gl/beKnU
Best Answers in: Using LinkedIn (367), Business Development (16), Customer Service (15), Education and Schools (12), Staffing and Recruiting (12), Professional Networking (8), Small Business (8), Advertising (7), Sales Techniques (7), Web Development (7), Job Search (6), Internet Marketing (6), Public Relations (6), Certification and Licenses (5), Planning (5), Starting Up (5), Computers and Software (5), Conference Planning (4), Government Policy (4), Health Care (4), Exporting/Importing (4), Organizational Development (4), Manufacturing (4), Blogging (4), Computer Networking (4), Software Development (4), Purchasing (3), Accounting (3), Personnel Policies (3), Events Marketing (3), Search Marketing (3), Inventory Management (3), Professional Books and Resources (3), Career Management (3), E-Commerce (3), Wireless (3), Business Insurance (2), Commercial Real Estate (2), Facilities Management (2), Travel Tools (2), Economics (2), Compensation and Benefits (2), Health Administration (2), International Law (2), Criminal Law (2), Employment and Labor Law (2), Tax Law (2), Direct Marketing (2), Graphic Design (2), Mobile Marketing (2), Lead Generation (2), Writing and Editing (2), Business Analytics (2), Social Enterpreneurship (2), Personal Real Estate (2), Market Research and Definition (2), Positioning (2), Professional Organizations (2), Information Storage (2), Regulation and Compliance (1), Air Travel (1), Hotels (1), Freelancing and Contracting (1), Mentoring (1), Occupational Training (1), Resume Writing (1), Event Marketing and Promotions (1), Mergers and Acquisitions (1), Government Services (1), Environmental Health (1), Work-life Balance (1), Internationalization and Localization (1), Treaties, Agreements and Organizations (1), Corporate Law (1), Customer Relationship Management (1), Change Management (1), Bond Markets (1), Commodity Markets (1), Nonprofit Management (1), Philanthropy (1), Project Management (1), Quality Management and Standards (1), Supply Chain Management (1), Personal Investing (1), Wealth Management (1), Product Design (1), Green Business (1), Green Products (1), Biotech (1), Enterprise Software (1), Databases (1), Telecommunications (1)
I've had success for myself and clients with using FaceBook Advertising to increase our fans and visits to our pages and sites.
Fang L.
Business Development Engineer
Best Answers in: Business Development (2), Using LinkedIn (2), Hotels (1), Government Policy (1), Work-life Balance (1), Internet Marketing (1), Mobile Marketing (1), Public Relations (1), Lead Generation (1), Sales Techniques (1), Currency Markets (1), Market Research and Definition (1), Positioning (1), Energy and Development (1)
I agree with William, it's all about interaction and engagement. I am a fan of Lancome on facebook and frequently interact with their specialist & other fans about latest products and campaign. It helps me get deeper knowledge of their knowledge, and shorten the distance between me and the brand.
Barbara R.
Social Media Consultant & Speaker | LinkedIn Sales Trainer | Improving Your Image, Visibility & Results
Best Answers in: Blogging (3), Event Marketing and Promotions (1), Public Relations (1), Writing and Editing (1), Small Business (1), Using LinkedIn (1)
Hi Julie:
Here's a tip we use with our clients.
Run Facebook ads at test intervals.
For example, if you're trying to reach families, experiment with running ads over the weekend versus during the week. Stop, evaluate, change up if you want to test the ad, and start again.
You can change out demographics, too.
Barbara
P.S. Facebook's ad newsletter is a great resource. But, you probably know that.
Here's what NOT to do:
Use facebook ads to sell products or services.
Here's what you SHOULD do:
Use facebook ads to grow your fan page, subscribe to a free newsletter, sign up for a free bonus, or take a survey.
You have to have a stronger backend sales process to eventually generate revenue.
Grew some fans on facebook? Now get them to check out your website.
Got people to sign-up to your newsletter, now tell them about your amazing service or product.
Etc.
