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Corporate Video Market

Simple really but can someone help me get an indication as to the size of the corporate video market... google searches not turning up much

posted March 9, 2010 in Advertising, Events Marketing | Closed

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Jackie V.

Media Services at 9-11 Healing and Remembrance Program of the Mental Health Assocation of NYC

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Hi,

I'm writing from the states, but I work with a company called Jack Morton:
http://jackmorton.com/
They make many of IBM's corporate videos and they have hired my company, NorthernLightsPost.com, to make some of their edits in the past.
Maybe you can seek out their competitors and do a search from there?
Good luck!
Jackie

posted March 9, 2010

Greg E.

Marketing Executive, Technology and Media

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Industry analysts usually break down the various aspects of the corporate video market rather than lumping vastly different aspects together. For instance: pro/prosumer video camera sales; software for video editing such as Adobe Premier, Apple Final Cut and Avid Media Composer (all of which have products at price points for corporate video); the amount of hardware (PC's, disks and such) sold into "DCC" (digital content creation) and so on. Also take note that typically industry estimates will include wedding videographers, sales into educational institutions, state, local and Federal government, etc. (which is a big chunk of the market, and yet not "corporate" per se).

Sorry not providing exact numbers, but hopefully still somewhat helpful as you get your bearings on the market.

Cheers,
Greg

posted March 9, 2010

Melissa Galt S.

Prosper By Design: Building Better Relationships for a Bigger Bottom Line

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Not to be flip but MASSIVE and have you tried querying BING, Yahoo, or MSN, also betting articles on this one in wikipedia and ezinearticles.com.

posted March 14, 2010