Are you involved with marketing brochures/leaflets?
Are you involved in creating, marketing, distributing or displaying brochures/leaflets?
There were no LinkedIn groups for brochure marketers or people involved in creating, publishing, distributing or displaying promotional print, so we have now started the group 'Brochure Marketing Worldwide' to fill the gap.
If you fit this discription or perhaps you produce your own leaflet, please feel free to join and make new contacts in the world of promotional print at:
http://www.linkedin.com/e/gis/90549/57958D4AE446
I look forward to hearing from you.
Paula
Good Answers (5)
Francis G
Director at grgprint management
Best Answers in: Advertising (2), Event Marketing and Promotions (1), Direct Marketing (1)
I can vouch for Paula and the BMA group. I joined myself a few weeks ago and have since been introduced to some wonderful people I may have not otherwise met. Paula is most helpful and a contact I am proud to have as part of my network.
Thanks
Francis Grogan
grgprint.com
Links:
Montaha H
Strategic Global Color and Trend Advisor at Merck Chemicals
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Collaterals (brochures, flyers, leaflets, booklets, web, etc) are part of the marketing tactics needed to reach the target audience based on a specific marketing plan. My experience tells me if you're a marketer you should definitely be involved in all these collaterals to define the content and the container, but leave the execution to the experts (external or in-house).
I will however join the group.
Montaha
Locally, I work in a pretty small team and have no extra large budget, we always use our own base ideas for every Mkt material, including flyers or leaflets or brochures. An art director makes sure that they have the best form possible, and the printing house we work with for most of our projects handles the production. It's much more cost effective than hire an agency to supply us with these materials.
I own a visual communications firm that specializes in strategic design. As consultants, we work with the organization to analyze the audience and the appropriate message so that the brochure is effective. We also determine the proper layout and dimensions in accordance with need and print budget. We then design the brochure (or any other print collateral or web materials) and stay with the project through the print stage. Our clients are corporate, associations and non-profits, and we design brochures for marketing, conferences, speakers, etc. A "Brochure" group is a great idea. Gives us the opportunity to share ideas!
Hi everybody,
It looks to me that there's a subtle debate over whether brochures should be created in-house or using external resources.
I've been creating all kinds of collateral materials for quite a while. I can tell you that in an agency there are two kinds of professionals who make these materials - the junior creatives, in order to learn the craft of the job, yet their work hardly ever gets sold to clients. And the seniors. Creating/ designing/ writing a good brochure is one of the toughest jobs for an advertising creative. So those marketers who prefer to do it in-house to save money should be aware that they might lose a whole lot more by probably not doing it to the right potential.
Moreover - yes, a brochure is just a part of a marketing mix. It's somewhere at the end of the communication chain (AIDA, you name it) before the actual acquisition. So it never works alone. It needs other communication hooks before it can play its role. I believe it's quite difficult to integrate the brochure/ collateral materials in the bigger mix if you take the task in-house. Better leave it to the professionals.
More Answers (11)
Precision Postal is a full service Direct mail Fulfillment Company.
You have your leaflet, Flier, or Brochure designed Now what do you do?
Precision Postal can help you target potential customers and mail to them.
Thanks
Seth Rosenberg
SethRosenberg@gmail.com
Love to, get my clients involved in quite a bit of Event Marketing, Advertising and Guerrilla Marketing. Please accept me as a member of your group.
Best,
Damaso V. Santana
Clarification added May 17, 2008:
I am no longer involved with Sandy Frank entertainment, have my own business-Santana Broadcasting & Marketing Group LLC
I currently make my own flyers as I had issues with local businesses. Quality and completion on time seems to be hard these days, so I figured I would just do the job for myself. I am not perfect at it but I feel I do a good job. My prospects and customers have complimented me on my personality with my flyers. You can check out my latest flyer and feel free to comment on it. I wish everyone an AWESOME weekend!
(once you open the link, you can click on screen once to zoom. The words had shrunk when I uploaded it to the web)
mark simmons
Links:
Dr. Lisa V
The Biz Doctor, Psychologist & Conscious Business Coach, Speaker, Author, OpenNetworker. lisa@VanAllenCoaching.com
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I use brochures in my practice in a limited way - and frankly have encouraged clients to limit the amount of printed materials depending on their business. So much paper just winds up in the round file -- a waste of resources.
Peter P
Independent Marketing and Advertising Professional
Best Answers in: Advertising (8), Internet Marketing (2), Compensation and Benefits (1), Business Development (1), Writing and Editing (1)
There are plenty of people involved with making brochures. flyers etc.
But most smart companies look for professionals rather than do it themselves. And generally professionals consider a brochure to me merely one part of the media mix - those who treat them as a be all and end all, will rarely stop to get the strategy right.
You can try Bluetooth marketing, it is novel, and gets your message across, especially to teenagers and young professionals.
We have used BlueMediaServer and it is very effective. It enables your poster or ad to send coupons, invitations, product brochures, music, videos, business cards, calendar events, web pages to any mobile phone equipped with Bluetooth.
Note that this is not a spam device, and the customer has to request the content by opening his/her Bluetooth or waving his/her phone in front of a poster or hotzone
Links:
Impress Printing can create, print and mail any of your marketing pieces. If a company needs 50 or 5000 of a full color piece digital press technology makes it possible to control cost and create a beautiful piece.
I create sales and promotional material for clients as their 'virtual marketing' department. Does anyone recommend high quality, low-cost print and direct mail fulfillment services for small volume (e.g. under 5,000 copy distribution?
Thanks
Dan
http://www.linkedin.com/myprofile?trk=hb_side_pro
I'm working in brochure production since 1998 and everytime I listened people say that brochure and flyers are no more useful. Internet is the new way of communicating, brochures are a stupid waste of paper but ... everytime a new service or a new product come alive, the sales men need urgently something that help them phisically when they go to the client. Maybe the brochures go directly in the trash box in clients' offices but sales people are naked without paper support!
Ja W
Owner, Music Industry Connection
Best Answers in: Events Marketing (2), Travel Tools (1), Internet Marketing (1), Writing and Editing (1), Blogging (1)
Part of the marketing that our company does includes flier and leaflet distribution.
Kimberley J
Predictive Technology Executive, Sales and Marketing
Best Answers in: Using LinkedIn (2), Air Travel (1), Internet Marketing (1), Business Development (1), Sales Techniques (1), Quality Management and Standards (1), Communication and Public Speaking (1), Starting Up (1), Blogging (1)
A lot of companies are moving toward a paper-less office which in turn is reducing the amount of printed marketing pieces that are being created.
"Going Green" is the trend right now. I don't want to say that it will lessen but like everything else in marketing, it will and companies will continue to print their brochures.
Could you ever imagine visiting a restaurant with no menus? I don't see that happening.
