Anne Kathrine O
Head of Faculty Administration at University of Southern Denmark
How can social network and social network analyse be used as a strategic management tool during change?
Answers (3)
Octavio B
Web 2.0 Entrepreneur ★ Corporate Strategist
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Hi, Anne
I believe that is possible to make an innovative use of social networks like Linkedin as one tool useful in change management.
If you read profiles of professionals with experience in change management methodologies you may appreciate how involved these professional have been in transformational projects that have included some kind of change management action. Sometimes, the selected profiles have a link to the personal blog, or a relevant corporate blog. By this way you gain access to information about experiences relatives to you expertise area.
I am passionate about Change Management and particularly of the effects of transformational changes in corporate culture. I believe that the best way to use Linkedin like an effective tool of change is by participating actively in Linkedin’s Answers feature.
I provided you some questions that I have done in Linkedin about Change Management which may be useful to explore the potential of being part of the Linkedin Q&A universe and acquire new knowledge and insights about topics of your top concern.
I hope this helps you.
Octavio
Links:
Valdis K
Chief Scientist, orgnet.com
Best Answers in: Professional Networking (1), Web Development (1)
Here are two business articles that will get you started...
http://www.orgnet.com/IBMMoC.pdf
http://www.orgnet.com/MCO.html
Links:
Svend H
Project Manager, MBA
Best Answers in: Planning (2), Project Management (2), Using LinkedIn (2), Internet Marketing (1), Change Management (1), Non-profit Management (1), Supply Chain Management (1)
Anne,
I could imagine that social network analysis could be used for stakeholder management, even though I think it would be difficult to build a comprehensive model but perhaps a simpler model would do.
During change it is likely that stakeholders have different levels of interest and power to support or hinder the changes. In this respect stakeholders with low power may try to influence those with higher power, who may loose interest if their expectations are not fulfilled. Also should be considered that stakeholders may have different levels of energy and commitment to changes. So a (social) network analysis model could potentially be used for testing what-if scenarios before and during roll-out of changes.
BR Svend
