Aditya M.
Experienced Analytics Program Manager in all the 3 forms of Outsourcing
What are the critical difference between Collaboration and Co-Creation? or Is this just another way of exerting "ownership" or staking claim on Financial benefits?
Co-Creation is becoming the latest buzz word. How would you differentiate them in terms of
-- Outcomes
-- Process
-- Delivery
Is Co-creation possible only among the equals?
As usual, thanks for your insights.
Regards,
aditya
Answers (5)
Joyce M.
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By core definition the are the same thing.
Dr. Jacqueline T.
Health Care Consultant Dedicated to Keeping the Caring in Health Care
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What is being created drives who will be invited to the table...clearly if I am reconstructing space or systems, all user groups are critical...and re co-creation, I do not care who gets the credit as long as it works...and I never ignore pragmatically sound sources of information...Dr J
Vikas S.
Relationship Manager at Tata Consultancy Services
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Fundamentally both are same in essence.
Collaboration could be anything from participation to partnership to achieve some goal, like getting the work done, getting a report prepared, writing a white paper etc. etc.
Co-creation brings in an element of scientific, research oriented initiative, where the team is creating a idea/product/service to achieve commercial/intellectual goal.
Both can be done among equals or not. The idea is what you bring to the table?
Arnold B.
IT Sales Leader within Travel, Transportation and Logistics
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8 out of 10 times Collaboration is Intangible whereas Co-creation is tangible. I personally feel that co-creation is used for products/service/frameworks/solutions that can be patented or trademarked
Subir S.
Head of Sales & Solutions @ TCS Analytics & Insights
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Hi Aditya,
Following is my two bits on same.
Collaboration and Co-creation are different in stakeholder’s intent, outcomes.
Stakeholders -
Collaboration can happen between any and all levels of a participating professional population
Co-creation only happens between owners of significant value differentiators or value enablers within an organization or between different organizations. Once two or more such entities decide to co-create something new, their respective teams can collaborate to achieve the same. So co-creation definitely is a initiator of collaboration where ever applicable.
Intent & outcome -
Co-creation always achieves a new value enabler or value differentiator or a new product/service for the end consumer
Collaboration may achieve even a small internal enabler to do so.
A JV between two companies is a good example of co-creation. Creating a new value for the consumer with different stakeholder goals is intrinsic to co-creation.
Collaboration can be achieved even between two individuals working on two different tasks delivering one common goal. Having a common goal is intrinsic to collaboration.
Hope this provides some perspective.
Try reading the C K Prahlad book "The Future of Competition"
Regards,
Subir