Yogesh M.
Digital Marketing Trainer & Consultant from Mumbai, India, Social Media Training for Sales & Marketing Executives
What is Glocal?
Clarification added November 17, 2010:
Do you think now world become Glocal? You can do Jobs, Business from any corner of the world.
Answers (26)
Glocalisation (or glocalization) is a portmanteau word of globalization and localization. By definition, the term “glocal” refers to the individual, group, division, unit, organisation, and community which is willing and able to “think globally and act locally.”
The term glocalization originated from within Japanese business practices. It comes from the Japanese word dochakuka, which simply means global localization. Originally referring to a way of adapting farming techniques to local conditions, dochakuka evolved into a marketing strategy when Japanese businessmen adopted it in the 1980s.[2] It was also used in the Global Change Exhibition (opened May 30, 1990) in the German Chancellery in Bonn by Manfred Lange, the director of the touring exhibit development team at that time.
The term was popularized in the English-speaking world by the British sociologist Roland Robertson in the 1990s, the Canadian sociologists Keith Hampton and Barry Wellman in the late 1990s,[3] and Zygmunt Bauman. Hampton and Wellman have frequently used the term to refer to people who are actively involved in both local and wider-ranging activities of friendship, kinship and commerce. [4] Thomas L. Friedman in The World is Flat talks about how the Internet encourages glocalisation, such as encouraging people to make websites in their native languages. '"Glocal" also pops up as a plot motivator in the 2010 film Up in the Air when the career-ending counselors switch from in-person to videoconferencing terminations.
Paul V.
Lecturer Business & Economics at Department of Journalism, Windesheim University of Applied Sciences
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dear Yogesh,
Glocal is a contraction of the words <local> and <global> so it has to do with people or events on the one level influencing people or events on the other level.
E.g., people in the Netherlands buying meat in their local supermarket have an global impact on Brazilian deforestation. That's because the cattle which provides the meat is fed with soy planted in deforestated areas.
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Dave M.
Professional trade show booth traffic builder and party entertainer. Corporate and private sector events.
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The ability for everyone to network with others from around the world in the same way they would network with folks in their own geographical area...
Living local... going global
You may please refer to http://en.wikipedia.org/wiki/Glocalisation
Cristina F.
Technical Translations - Pharmaceutical Consultant - Lawyer -Chief Science Officer- I Do It- Creative Problem Solver
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“Glocal” is not an English word, is a “made-up” word to symbolize the concepts of globalization and localization.
Uniting the two ideas, you transmit the thought of “Think Globally, Act locally". This means if each person, localized in the correspondent community, act towards a sustainable environment, all will contribute to the health of the entire planet (globalization).
Robert B.
Contract Management and Legal Affairs Executive
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Glocal, more commonly known as blood sugar. If your glocal is too high, you might be diabetic. :-)
Cleopatra F.
Political Organization Professional
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Dear Yogesh M.A.,
Glocal is the interrelatedness among the global and local issues that are
found in society (in business, culture,etc)
Glocal is widely defined ... please consult the links below:
http://en.wikipedia.org/wiki/Glocal_Forum
http://www.leidykla.vu.lt/fileadmin/Vadyba/10/Antonio_Foglio__Vaidotas_Stanevicius.pdf
Daniel K.
Executive Vice President / Controller at Shuter Industry Co., Ltd
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Hong Kong & Shanghai Banking Corp - HSBC is Glocal...cos the slogan is " The World's Local Bank"
Scott B.
Factotum
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A new buzzword that tries to sum up a larger meaning but just ends up turning it into a meaningless cliche.
I am located in Sofia Bulgaria.
In times of high globalization and of absolute necessity of relaunching the localization, an exam of the
scenario with which enterprises, entrepreneurs and management, products must compare, will help us to
understand the current situation, to identify the right way for a valid, current and aimed strategy of glocal marketing and to answer globalization and localization appropriately, not already separate and in contrast, but
strategically integrated in the glocalization. The scenario will show the right and structured way in order the enterprises can take the chances offered by the glocalization.
Think Global..Act Local!
Neha B.
Manager-Human Resource at India's renowned Trading & Manufacturing Company
Internationalization and localization is GLOCAL
Dear Yogesh,
Glocal is the person or Organisational Approach to have the Global Approach Integrated in the Local Work.
The concept goes famous from the Boom of Internet Boom.
TC
Sudhir Bajaj
Edward Z.
Founder, Inno Inc
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Local is Global - Local Globalization
Global is Local - Global Localization
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Madan Kumar M.
Marketing Professional | Social Media Enthusiast
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Think as a Global Giant, Aim high, Efficiencys of scale
Act Locally, get to the market, customize to local requirements
Result : A global multinational that has 80% of revenues coming in from non base headquarters, and has built a strong brand connect that is not diluted even while giving exactly what the consumers want in each market.
Am not sure if the world has gone glocal, but if you mean that we can work from any part of the world, your right.
Regards
MK
Srinivas K.
Internet Search Optimizer, Techno Marketer, Entrepreneur and Internet Visionary
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Glocalisation (or glocalization) is a portmanteau word of globalization and localization. By definition, the term “glocal” refers to the individual, group, division, unit, organisation, and community which is willing and able to “think globally and act locally.”
*** From Wikipedia, the free encyclopedia
Bhalchandra P.
Brand Advisor, Branding Consultant, Marketeer right till the bone. Now!!! Tempting Brand Owners by SCENT....
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The term has been used to show the human capacity to bridge scales (local and global) and to help overcome meso-scale, bounded, “little-box” thinking.
‘Glocals’ is a term often used to describe a new social class: expat managers who travel often and switch homes often, and are therefore both global and local.
Clocal = The world is a village.
But you cannot do a job totally independent from a location. All business is local even in a global world ;-)
Glocal is a Hybrid combination strategy of Global [needs & offers] along with Local [needs & offers]
It also is the simultaneity of- the co presence of - both universal & Local[Specific] tendencies.
ADRIAN M.
at Fatz Express Packaging Services Limited
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The world is flattened.
Its simple...Globally Local....something which is available globally without much efforts...Yes, the world has become Glocal, though it has some conventional rules of doing business from any corner of the world :-)
Its an stratgy followed by firms in terms of better understanding of the market. They have a global vision but as they are serving local (segments) they need to make stratgies on thinking of these segments its commonly sid as thinking global acting local. As Macdonall's introduced ALLU TIKKI in india thats an example of being glocal
Subodhkumar P.
Web Business Associates at MAPYN
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http://en.wikipedia.org/wiki/Glocalisation
You will find many attributes + shades on above link.
