How to measure training effectiveness and ROI for training programmes
Answers (4)
Ajay,
Your question about measuring the effectiveness of training is an important one. While it is essential to question how effective our training is, we have to make sure we're measuring the right things. Therefore, you may want to be careful about "ROI". There are simply too many factors related to the bottom line of a company other than learning to be able to make an ROI calculation that is meaningful. I'm including a link to an interview with Dr. Doug Lynch who gives a very honest view of the flaws with "ROI".
Cheers!
-R
Links:
Dan J.
Business Development Executive
Best Answers in: Sales Techniques (4), Occupational Training (1), Organizational Development (1)
Ajay, depending on the type of training, some will be more qualitative and quantitative. The later is easire in my view. Example, for sales related trainings, it could be simple survey with the graduates on how many deals were successful and contract value and you can then do a ROI calculation using training cost and their company sales income. Hope this helps.
You can build a methodology based on a pilot and by KPIs design.
You choice a panel of learners and you can measure the e-learning program effectiveness verus an other group. You based your measures on KPIs.
An exemple of KPIs is scoring. In this case, we follow the score increase.
KPIs implementation is a key succes factor because it allows you to define succes criterias regarding these KPIs.
For ROI, it's the same. You have to know that, today, with e-learning, you will kill all logistic costs, representing today 70% of the global cost of a training.
