Marketing Communications
Hi,
My name is Srinivas Naidu. I am new to LinkedIn. I am into Content Development / Collateral Development. I am moving into Marketing Communications. I request someone to kindly answer these questions for me.
1) Is Marketing Communications a quiver of all communication that happens with regard to an organisation. For example, Services marketing, Public Relations, Corporate Marketing, Industry Analyst Relations etc. If so, can he / she move into any of these subsets?
2) What education and skills should a Marketing Communications person have to stay in the domain and also to grow...
3) Do all / some industries need can a Marketing Communications person.....
4) What is the remuneration and benefits. Is it as good as an IT professional...
5) Does this role involve extensive / need-based / little travel...
6) What are the stand-out attributes of a Marketing Communications job vis-a-vis other jobs..
Sorry for asking many questions at a time. I hope someone will be able to help me with valuable information.
Thanks!
Answers (1)
Simon H
Founder, creator & Owner of Visibility Extremist
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Hi Srinivas
Wow.... here's how I see it... overall.
Marketing does not need communications added to it, if you are not communicating you are not marketing. In the present climate the need to be perceived correctly and be distinctive will be the defining factor in your success in any industry.
To succeed in marketing you need
1. An understanding of sales including the process of collating data and a structured methodology to complete each sale.
2. The power of the Internet and its many new cloaks
3. An understanding of the media
4. To be always learning about technology and its repercussions on marketing.
Remuneration is down to many things... and will not be easy to quantify. If you really understand marketing, becoming head of sales is quite possible.
Doing communications in any form means interaction with others and that in itself if you are outgoing can be great fun.
Hope this helps, Simon
