Torben R.
Experienced executive with a strong track record in delivering business improvement & performance optimization
Youtube - “how to” videos to help customers use companies product or service?
Looking for companies how use Youtube (“how to”) videos to help your customers use their product or service
Do you know any companies? Have a link?
Answers (8)
Cindy B.
Value proposition and customer experience expert, co-author of 'Creating & Delivering Your Value Proposition'
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Torben, I've just started using YouTube and had a great response, even though I'm 'selling' such an intangible service as business consulting.
This is the first of my education videos in the link below. The presence of an expert such as Neil Rackham made a huge difference of course. I've just shot a series of YouTube videos for loading next year on different aspects of our work. Some are deliberatley quite funny as otherwise consulting can be seen as a very dry subject.
Links:
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Reno L.
Marketing Communications Services; Author, Trainer, Multimedia Web Video Producer specializing in book video trailers.
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Torben - I produce these types of web videos both as live video and as graphic compilations. You can see some examples at the links below. I also have other examples whih are not publicly posted. Let me know if I can help you in any way. Reno
Links:
Michelle F.
HR Consultant specialising in Resourcing, Assessment, Coaching and Outplacement
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Hi Torben, Great question and one I'm also planning to do more of next year.
To begin with I'll use the wonders of powerpoint and the functionality of voiceover to ease me in gently before moving onto media and the a local film company to do something more fun. On that note I recommend Adam and his team at White Lantern Film a really innovative film company who do exactly this type of work.
Links:
Michelle F. also suggests this expert on this topic:
John J.
Owner and Managing Director at Giatech, Wire and Cable Expert
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Hi Torben
I launched a youtube video recently to help in fundraising for diabetes research. Too early to say how good an impact this will have.
A friend of mine is about to launch one for a product that is difficult to promote by written word/pictures but which "demonstrates" really well. I will point him at this question as I'm sure it will be of interest.
Links:
37Signals' web-based contact management tool "Highrise" includes several ONE minute videos which were so well made and informative that I was up and running within an hour!
Links:
Christopher M.
Account Executive - Carolinas Region at The Steritech Group, Pest Prevention
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Torben,
ConnectionForce is a SAAS productivity tool that allows purchasers and decision makers to filter salespeople who constantly call or stop by their office so we depend on YouTube heavily. At www.ConnectionForce.com we use 'YouTube' videos to not only demo or product but to train our membership on how to use our product. YouTube is so versatile now you can post a video to YouTube and then embed it on your website. This lets YouTube act as a free "hosting" site for your videos. This is a big advantage because bandwidth for hosting a high quality video can be costly but also allows for SEO opportunities because your content is listed in more places.
The videos attached are examples.
Links:
The best link you can found here... one of the biggest company adopted the youtube video in his business...
http://www.oracle.com/partners/en/knowledge-zone/database/021468.htm
Links:
Fujitsu Technology Solutions in Italy started responding to frequent questions asked by clients. This has been very positive for the sales force. They post them on YouTube and their blog Tech4Green (tech4green.it)
good luck!
